Dr. Praveen Kumar

Associate Professor

Department of Commerce

Qualification: Ph.D (Tobacco Control), PGDCRM, MBA (Marketing), B. Com

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    An interdisciplinary researcher focusing on advertising & marketing and a strong interest in public health policy. Earned PhD in Tobacco control registered at the Department of Community Medicine, KMC, Manipal, funded by the GCRF Tobacco Control Capacity Program, The University of Edinburgh, UK.

    Academically, an Associate Professor with twelve years of experience working in higher education and three years in the printing and advertising industry. Skilled in teaching, Marketing, Law, and Corporate Governance. Strong education professional with a Master of Business Administration (MBA) in Marketing. Being an active member of the Volunteer Service Organization (VSO), facilitated activities that developed students’ emotional and social growth.

    | Coordinator – | Alumni Relations | Student Research Forum | VSO|NSS|

     

SUBJECTS CURRENTLY TEACHING

Subject Semester / Year
Business Law III Sem
Organisational Behaviour III Sem
Human Resource Management IV Sem
Corporate Law V Sem
Salesmanship and Retailing V Sem
Business Economics – I II Sem
Advertising and Branding VI Sem
Health Economics IV Sem
Corporate Governance & Business Ethics VI Sem
Salesmanship and Retailing V Sem
Advertising and Branding VI Sem
Health Economics I Sem
Health system and Health policy II sem

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
PhD Tobacco Control Kasturba Medical College, MAHE, Manipal 2023
MBA (Master of Administration) Marketing Mangalore University 2008
B. Com Commerce Mangalore University 2006
Qualitative Research Methods University of Amsterdam (Online)
Questionnaire Design for Social Surveys University of Maryland (Online)
Fourteen modules on research for early career researchers Wiley Research Academy(Online)
Certificate Course in Biostatistics, Epidemiology & Research Methodology Department of Data Sciences, MAHE
Certificate Course on Evidence Synthesis: Systematic Review and Meta-Analysis PHESA - MAHE, Manipal

Experience

Institution / Organisation Designation Role Tenure
Department of Commerce, Manipal Academy of Higher Education Associate Professor Coordinator -Student Research Forum 2024
Department of Commerce, Manipal Academy of Higher Education Assistant Professor – Selection Grade Program Coordinator – M.Sc Health Economics 2023
Department of Commerce, Manipal Academy of Higher Education Assistant Professor – Senior Scale Coordinator – Social Media 2022
Department of Commerce, Manipal Academy of Higher Education Assistant Professor – Senior Scale Coordinator – Alumni Relations 2019
Department of Commerce, Manipal Academy of Higher Education Assistant Professor – Senior Scale Coordinator - VSO 2017
Department of Commerce, Manipal Academy of Higher Education Assistant Professor Class Coordinator 2013
Department of Commerce, Manipal Academy of Higher Education Assistant Professor Course Coordinator - E-Banking & Finance 2013
Department of Commerce, Manipal Academy of Higher Education Assistant Professor Course Coordinator – PG Dip in Jewellery Sales and Retail Operations 2013

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Public Health Policy, Tobacco Control, Industry Interference, Policy Coherence, Agent Based Modelling, Health Economics

Area of Expertise

Advertising, Branding, Societal Marketing, Qualitative Research

Area of Research

Commercial Determinants of Health, Health Economics, Advertising, and Branding

Professional Affiliations & Contributions

  • Research fellow - Tobacco Control Capacity Program at the University of Edinburgh, The UK.
  • Visiting research fellow at the University of Bath, The UK.
  • Honorary Research Associate- Institute of Public Health  (IPH) Bengaluru
  • Workshop on Qualitative Research organised by Kasturba Medical College, MAHE
Projects Handled:
  • Decoding health and economic realities of beedi rollers in Coastal Karnataka: A mixed method study, funded by WHO in the year 2022
  • “Exploring the perception of tobacco vendors towards licencing” in the year 2020-21 funded by the Government of Karnataka in the year 2020.
  • “Assessing the Tobacco Advertising Promotion and Sponsorship ban in Karnataka” in the year 2019-20 funded by the Government of Karnataka in the year 2019.
  •  “Beedi rollers perception towards alternative means of livelihood amidst economic benefits” funded by the Government of Karnataka in the year 2019.
  • Developed promotional content on ‘Newborn Screening and Inborn Errors of Metabolism” for Manipal College of Pharmaceutical Sciences in 2018.
Workshop / Training
 
  • Invited as an expert member to the State-level consultation program to develop ‘Mechanism for effective mitigation of TII in Karnataka’ by the government of Karnataka on 20-8-2022
  • Attended the Stakeholder Engagement Meeting to Develop a Research Network for Tobacco Control in India, held on 15-16 March 2022, New Delhi
  • Attended Tobacco Control Capacity Programme (TCCP) Research Communication Workshop 2020 organised by HRIDAY and GCRF UK held between 27th to 31st January 2020

  • Participated in a WHO funded “Good Health Research Practice” Workshop Conducted by the Institute of Public Health Bengaluru held between 9th December 2019 to 12th December 2019.

  • Attended the annual meeting of TCCP, along with workshop on ‘Nvivo’ and a session on ‘Research Leadership’ organised by RC UK in London held between 4th to 6th March 2019.

  • Participated in the workshop on Qualitative Research organised by Kasturba Medical College, MAHE held between 8th to 11th January 2019.

  • Attended the Tobacco Industry Monitoring & Research Skills Course conducted by UKCTAS and University of Bath between 18th to 22nd of June 2018

Work Experience

Organisation Role Tenure
Manipal Press Ltd Executive – Marketing. 1.5 Years
Praksh Retail Pvt. Ltd Asst. Manager- Advertising 1.5 years

A Media Analysis of the COVID-19 Tobacco Sales Ban in South Africa

2023 Dare, C Vellios, N Kumar, P Nayak, R van Walbeek, C

Int. J. Environ. Res. Public Health 2023, 20, 6733. https://doi.org/10.3390/ijerph20186733 (Q2) IF- 4.6

Awareness, attitudes and practices relating to Article 5.3 of the WHO Framework Convention on Tobacco Control among members of tobacco control committees in a southern Indian state

2023 Kumar P, Kamath VG Kamath A

Kumar P, Kamath VG, Kamath A, et al Awareness, attitudes and practices relating to Article 5.3 of the WHO Framework Convention on Tobacco Control among members of tobacco control committees in a southern Indian state Tobacco Control 2023 DOI: 10.1136/tc-2022-057699

Institutional tensions, corporate social responsibility and district-level governance of tobacco industry interference: analysing challenges in local implementation of Article 5.3 measures in Karnataka, India

2022 Kumar P Barry RA Kulkarni MM

Journal: Tobacco Control; http://dx.doi.org/10.1136/tobaccocontrol-2021-057113

Advancing whole-of-government approaches to tobacco control: Article 5.3 and the challenge of policy coordination in Bangladesh, Ethiopia, India and Uganda

2022 Barry RA Abdullah SM Chugh A Hirpa S Kumar P Male D Ralston R Wagner-Rizvi T Collin J

Tob Control. 2022 Feb 11:tobaccocontrol-2021-057154. doi: 10.1136/tobaccocontrol-2021-057154.

Advocacy counterstrategies to tobacco industry interference in policymaking: a scoping review of peer-reviewed literature

2023 Matthes, B.K Kumar, P Dance, S

Matthes, B.K., Kumar, P., Dance, S. et al. Advocacy counterstrategies to tobacco industry interference in policymaking: a scoping review of peer-reviewed literature. Global Health (2023). https://doi.org/10.1186/s12992-023-00936-7

Implementation of Article 5.3 of the World Health Organization Framework Convention on Tobacco Control: A Subnational Assessment.

2022 Kumar, Praveen Kamath, Veena Kamath, Asha Bhojani, Upendra Chugh, Aastha Bassi, Shalini Kulkarni, Muralidhar M

Kumar, Praveen; Kamath, Veena1; Kamath, Asha2; Bhojani, Upendra3; Chugh, Aastha4; Bassi, Shalini4,5; Kulkarni, Muralidhar M.1,. Implementation of Article 5.3 of the World Health Organization Framework Convention on Tobacco Control: A Subnational Assessment. Indian Journal of Community Medicine 2022DOI: 10.4103/ijcm.ijcm_1491_21

Institutional tensions, corporate social responsibility and district-level governance of tobacco industry interference: analysing challenges in local implementation of Article 5.3 measures in Karnataka, India.

2022 Kumar P Barry RA Kulkarni MM

Kumar P, Barry RA, Kulkarni MM, et al Institutional tensions, corporate social responsibility and district-level governance of tobacco industry interference: analysing challenges in local implementation of Article 5.3 measures in Karnataka, India. Tobacco Control 2022. DOI: 10.1136/tobaccocontrol-2021-057113

Advancing whole-of-government approaches to tobacco control: Article 5.3 and the challenge of policy coordination in Bangladesh, Ethiopia, India and Uganda

2022 Barry RA Abdullah SM Chugh A Hirpa S Kumar P Male D Ralston R Wagner-Rizvi T Collin J

Barry RA, Abdullah SM, Chugh A, Hirpa S, Kumar P, Male D, Ralston R, Wagner-Rizvi T, Collin J. Advancing whole-of-government approaches to tobacco control: Article 5.3 and the challenge of policy coordination in Bangladesh, Ethiopia, India and Uganda. Tobacco Control 2022. DOI: 10.1136/tobaccocontrol-2021-057154

Norms, rules and policy tools: understanding Article 5.3 as an instrument of tobacco control governance

2022 Ralston R Hirpa S Bassi S

Ralston R, Hirpa S, Bassi S, et al Norms, rules and policy tools: understanding Article 5.3 as an instrument of tobacco control governance Tobacco Control 2022. http://dx.doi.org/10.1136/tobaccocontrol-2021-057159

The association between the retail price of manufactured cigarettes and bidis on current smoking status in India.

2022 Nayak R Kamath A Li J Kulkarni M M Kumar P

Nayak R, Kamath A, Li J, Kulkarni M M, Kamath V G, Kumar P et al. The association between the retail price of manufactured cigarettes and bidis on current smoking status in India. Tobacco Induced Diseases. 2022 DOI: 10.18332/tid/146904

Strengthening tobacco control policies during the COVID-19 pandemic in India

2022 Mallya SD Kulkarni MM Kumar P Nair V Prabhath M

Mallya SD, Kulkarni MM, Kumar P, Nair V, Prabhath M. Strengthening tobacco control policies during the COVID-19 pandemic in India. Clin Epidemiol Glob Health. 2022 May-Jun;15:101057. DOI: 10.1016/j.cegh.2022.101057

Beedi rollers' perception toward alternative means of livelihood amid economic benefits

2021 Kumar P Kamath A Nayak R Kulkarni MM Kamath VG Mullapudi S Bhagawath R

Kumar P, Kamath A, Nayak R, Kulkarni MM, Kamath VG, Mullapudi S, Bhagawath R. Beedi rollers' perception toward alternative means of livelihood amid economic benefits. Indian J Community Med 2021; DOI: 10.4103/ijcm.IJCM_629_20

Customer preference and satisfaction in using e-banking services – A special reference to ICICI Bank

2013-01-01 Abhishek Shetty Talia Lewis

student batch and Semester 2012-13, 5th Semester , To understand the e-banking services provided by ICICI Bank and to understand the customer preference in using e-banking services.

Descriptive study on loans and value added services of co-operative banks with special reference to Badagabettu Credit Co-operative Society Limited (UDUPI)

2013-01-01 Glancia Mendonsa Raksha Soans

2012-13, 5th Semester, To get an insight on how the loan processing takes place in co-operative banks.

Value chain in supply chain management of eco- friendly paper bags at Peace India limited

2013-01-01 Akanksha.M.U Vedashree Nadendla

Hyderabad, 2012-13, 5th Semester, To study improved material delivery and shorter cycle time, including product development cycle times.

An agent-based modeling approach for assessing the cost and accessibility of tobacco Products among young adults using the Global Youth Tobacco Survey

Aneesha Satish Jessica Lewis

Upcycled Food: Shifting Perceptions of Waste

Riddhi Bairagi

Examining Tobacco Industry Interference in India through the Policy Dystopia Model

Abhirami S Ankita Gaonkar Pathan Riyaz Khan

Analysing Perspectives: A Content Analysis of YouTube Videos on Electronic Cigarettes

Ankit Kumar Baral Sathwik Kamath Dhanusha Aishwarya Dsouza