Dr. Padmakumar K
Professor & Head of PG Programs | Ph.D. Coordinator| Placements Coordinator
Dr. Padmakumar K is a distinguished academic and media professional, currently serving as Professor & Head of Post Graduate Programs at Manipal Institute of Communication, Manipal Academy of Higher Education. With expertise in Radio Production, Media Research, Brand Planning, and Corporate Communication, he is also a recognized PhD Supervisor and an Indian Faculty Ambassador for IAMCR. Dr. Padmakumar’s illustrious career includes a decade in commercial radio, earning accolades like the ‘Young Communicator Award’ and ‘Whatte Champ Award’. His international engagements span fellowships in Germany, Norway, and Australia, and speaking roles at prestigious forums in South Korea, Singapore, and Indonesia. His research interests encompass Radio Studies, Community Media, Social Media, and Corporate Communication, with numerous publications and presentations at global conferences. Dr. Padmakumar’s contributions to media education and research are both profound and far-reaching.
Manipal Institute of Communication
Qualification: M.A., M.Phil, Ph.D.
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Professor & Head of PG Programs
Ph.D. Program Coordinator
PhD Guide at MIC
Placement Co-ordinator
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Radio Production | IV |
| Media Research | V |
| Corporate Communication | IV |
| Podcasting | IV |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| PhD | Communication | MAHE, Manipal | 2019 |
| M Phil | Communication | PSG CAS, Bharathiar University, Coimbatore | 2004 |
| MA | Communication | PSG CAS, Bharathiar University, Coimbatore | 2000-2002 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Radio City 91.1 FM | Programming Director / Breakfast show Jockey | Programming Director / Breakfast show Jockey | 2006- 2009 |
| Suryan FM 93.5 ( Sun TV network) | Breakfast show RJ/ Show Producer | Breakfast Show Producer | 1999- 2005 |
Emerging Digital Technologies, Radio & Podcast Studies, Alternative Media and Development, Coroporate Communication
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Emerging Digital Technologies, Alternate Media, Radio and Podcast Studies, Corporate Communication
Area of Expertise
Emerging Digital Technologies, Alternate Media, Radio and Podcast Studies, Corporate Communication
Area of Research
Emerging Digital Technologies, Alternate Media, Radio and Podcast Studies, Corporate Communication
Professional Affiliations & Contributions
IAMCR Faculty Ambassdor
AIRS Post-doctoral Fellow - 2023 at Deakin University, Melbourne, Australia
BOS Member - St. Aloysius College, Mangalore | Bharathiar University, Coimbatore | KCLAS, Coimbatore | PSGCAS, Coimbatore | XIM University, Odisha
Strategic Acdemic Advisory Board (SAAB) Member - XIM University, Odisha
Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| Suryan FM 93.5 (Sun TV Network), Coimbatore | Radio Jockey | |
| Radiocity 91.1 FM, Coimbatore | Programming Head |
Memes as Artefacts of Digital Journalism: A Thematic Analysis of Indian COVID-19 Memes.
2024 Padmakumar K Preetham G. Adiga
DOI: 10.1007/978-981-99-6675-2_32
Memes as Artefacts of Digital Journalism: A Thematic Analysis of Indian COVID-19 Memes. In: Dahiya, S., Trehan, K. (eds) Handbook of Digital Journalism. Springer, Singapore
Humor, Politics and the Global North: A Systematic Literature Review of Internet Memes
2024 Preetham G. Adiga Padmakumar K
DOI: 10.1080/10875301.2024.2335920
Humor, Politics and the Global North: A Systematic Literature Review of Internet Memes, Internet Reference Services Quarterly
Multi-dimensional Nature of Internet Memes: Perspectives in Digital Populism
2024 Preetham G Adiga Padmakumar K.
Multi-dimensional Nature of Internet Memes: Perspectives in Digital Populism to be published in Encyclopaedia of New Populism and Responses in the 21st Century, Springer Nature, Singapore
The Non-Fungible Token (NFT) Market: Technological Innovations and opportunities for creators
2023 Balaji A. C. Padmakumar K.
The Non-Fungible Token (NFT) Market: Technological Innovations and opportunities for creators, published in Indian Journal of Marketing
Mediation analysis of conspiratorial thinking and anti-expert sentiments on vaccine willingness
2023 Blackburn, A.M. Vestergren, S COVIDiSTRESS II Consortium (Padmakumar K)
DOI: 10.1037/hea0001268.
Blackburn AM, Han H, Gelpí RA, Stöckli S, Jeftić A, Ch'ng B, Koszałkowska K, Lacko D, Milfont TL, Lee Y, COVIDiSTRESS Ii Consortium (Padmakumar K), Vestergren S. Mediation analysis of conspiratorial thinking and anti-expert sentiments on vaccine willingness. Health Psychol. 2023 Apr;42(4):235-246. PMID: 37023325.
Menstrual Tracking Apps in India: User Perceptions, Attitudes and Implications
Ananthu Nair Padmakumar K
Menstrual Tracking Apps in India: User Perceptions, Attitudes and Implications, IJM, ISSN 0973-8703, February (2023).
COVIDiSTRESS diverse dataset on psychological and behavioural outcomes one year into the COVID-19 pandemic
2022 Blackburn, A.M., Vestergren, S. COVIDiSTRESS II Consortium Padmakumar K
Published in Sci Data 9, 331
Analyzing Tinder through User Motivations and Experiences among Indian Young Adults
Aug September 2020 Ananthu Nair Padmakumar K
Published in Indian Journal of Marketing, ISSN 0973-8703 .
mhealth from the Perspectives of Indian Rural Populace; Urgent Need to Mainstream mhealth With the Emergence of Covid-19
2020 Manjula Venkataraghavan Padma Rani Lena Ashok Padmakumar K
Published in the Journal of Content, Community & Communication. 13 (7).
Representation of Suicides in Print Media
2019 Mridula Benjamin Padmakumar K
Published in Journal of Media and Communication. Volume (3), Issue 1. eISSN: 2581-513X
A Semiotic Analysis on the Portrayal of Ideal Body Image and Gender Stereotypes in Disney Movies
2019 Ananthu Nair Padmakumar K
Published in Asian Journal of Multidimensional Research, Volume (8), Special Issue (1): ISSN: 2278 -4853.
Stand-up Comedy: Online User Engagement Patterns and Attitudes
2019 Sneha Ashok Padmakumar K
Published in Journal of Media and Communication, 2(2): 25-49. eISSN: 2581-513X
Social Media Content Integrations on Radio and its Effects on Listeners
2018 Padmakumar K Padma Rani
Published in Global Media Journal. ISSN No: 2249-5835.
Understanding the Passive Listeners of FM Radio Stations in South India
2016 Padmakumar K
Published in Online Journal of Communication and Media Technologies: Special Issue ISSN No: 1986-3497.
Developmental functions and Community Media: Is it Illusory?
2015 Padmakumar K
Published in Journal of Media and Development. ISSN No: 2320-8244.
A study on the reporting of suicides in the print media
2009-01-01 Mridhula Mary Benjamin
2009, PG. The study is an attempt to explore how suicides are reported in two popular national dailies.
A study on how Social Networking Sites (SNS) consume space in human life, among young adults with special reference to Facebook
2009-01-01 Shivam A Rai
2009, PG. To understand the patterns and extent of impact of SNS on human life.
A study on 24/7 Tamil TV news channels in Tamil Nadu: audience reception analysis
2011-01-01 RV Prabhavathi
2011, PG. To examine, analyse and understand the audience perception towards Tamil TV news Channels.
A study on the portrayal of homosexuality in the Bollywood movies: a perception analysis
2011-01-01 Shruthi R
2011 . To examine the perception of media professionals and the public on the portrayal of homosexuality in Bollywood films.