Parthesh R Shanbhag

Assistant Professor

department of commerce

Qualification: MBA( Marketing)

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Parthesh Shanbhag expertises in the area like Societal Marketing, Conservation Marketing, Positioning, Social Media Marketing, Marketing for Startups, Marketing Information Systems, Business History, Frugal Innovation

SUBJECTS CURRENTLY TEACHING

Subject Subject code Semester
Principles of Management BBA 105 First Semester

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
MBA Marketing School of Management 2007

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Societal Marketing, Conservation Marketing, Positioning, Social Media Marketing, Marketing for Startups, Marketing Information Systems, Business History, Frugal Innovation

Area of Expertise

Marketing History, Advertising, Retail Marketing, Service Marketing, Marketing Research

Area of Research

Societal Marketing, Conservation Marketing