A C Balaji

Assistant Professor - Selection Grade & HOD - Animation

Manipal Institute of Communication

Qualification: Autodesk Certified Instructor Maya & 3ds Max Professional

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Assistant Professor - Selection Grade | Head of Department - Animation, in the Manipal Institute of Communication, Manipal Academy of Higher Education, Manipal. 

    Coordinator

    • Disciplinary & Anti Ragging
    • Institutional website Publisher
    • Coursera Online Program
    • Entrepreneurship Cell
    • Institutional Innovation Council Members

     

     

SUBJECTS CURRENTLY TEACHING

Subject Semester / Year
Interaction Design II
3D Surface Shading III
Mini Project III
Project Management III
3D Lighting & Rendering IV
3D Short Film IV
Specialization in 3D Lighting V
Specialization in 3D Texturing V
Introduction to Animation & Graphic Design I - MA Media & Communication
3D Modeling & Texturing IV - MA Media & Communication

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
Certificate in Graphic Design Graphic Design California Institute of the Arts
PGDMT Multimedia Madurai Kamaraj University
MBA HR Madurai Kamaraj University
B.Com Commerce Madras University
Certified Professional Maya 2015 Maya Autodesk, Canada
Lighting your Shot Lighting Animation Mentor, California, USA
Certified Professional 3DS Max 2015 3DS Max Autodesk, Canada
Interactive 3D Graphics 3D Graphics Udacity, California, USA
Creation of Artifacts in Society Design University of Pennsylvania, USA
Introduction to Light, Color & Life Lighting KAIST- Korea Advanced Institute of Science and Technology, KOREA
The Future Of Storytelling Storytelling University of Applied Sciences Potsdam, Germany
Developing an animation Project Animation National Institute of Design [NID], Bangalore
Character Development and Character Design Animation National Institute of Design [NID], Bangalore
Expanded Animation Animation National Institute of Design [NID], Bangalore
Fundamentals of Animation Movement Animation National Institute of Design [NID], Bangalore

Experience

Institution / Organisation Designation Role Tenure
MIC- Manipal Academy of Higher Education Assistant Professor - Selection Grade Head of Department 2007 - till date
School of Audio Engineering Head of Department Program Head 2004- 2007
Digikore Studios Animation Consultant 3D Artist 2003-2004

CASE STUDY: INDIAN SUPERHERO CHOTTA BHEEM AS A CHARACTER AND A BRAND

Character Design | Character Branding A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education

This research seeks to analyze Indian television animated superhero character, “Chotta Bheem” as a character and a brand. This study will analyze the character in terms of his appearance, body type, shape, size and color and evaluate the character’s appeal as a brand.

INDIAN ANIMATED CHARACTERS VS THE GLOBAL CHARACTERS: A PERCEPTUAL STUDY AMONG THE SCHOOL CHILDREN IN UDUPI

Character Design | Character Branding | Licensing & Merchandising A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education

Indian animated characters are gaining popularity among children, and this research tries to focus its attention on the challenges of Indian animated superhero characters face against the global characters, particularly while licensing, merchandising and endorsing products.

Indian Super Hero Chotta Bheem Legacy reviewed: A Study on Character Branding, Licensing & Merchandising

Character Design | Character Branding | Licensing & Merchandising A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education

This Research seeks to review the legacy of India’s most successful and celebrated television animated superhero character, “Chotta Bheem” and to analyze character branding, licensing & merchandising. The progress of Chotta Bheem from a cartoon character to a compelling brand endorsing various products.

Analysis on the Character Design of Asian Indian Cartoon Character Chhota Bheem

01, January 2020 Character Design | Character Branding | Licensing & Merchandising A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education

http://indianjournalofmarketing.com/index.php/ijom/article/view/149771 Chhota Bheem is the top-selling animation property in India, including the South Asian markets. Out of Green Gold Animation Studio's Chhota Bheem franchises, Super Bheem, Mighty Little Bheem, and Baby Bheem are the popular spin-offs.

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Computer Graphics | Animation | Design | UX/UI | Interface Design | Motion Design | Web Design | Graphic Design

Area of Expertise

CG Lighting | Look Development | Surface & Shading

Area of Research

Character Design | Character Branding | Merchandising | Character Licensing | Television Cartoon Shows

Professional Affiliations & Contributions

  • Jury for FICCI BAF Awards 2007, 2008, 2010, 2011, 2013, 2014, 2018, 2019, 2020 Best Animated Frames Award
  • Jury for FICCI BAF Awards 2015, Animated Film [Direct to DVD (Home Video) / Telefilms] Best Animated Frames Award
  • Jury for FICCI BAF Awards 2016, Animated TV Episode
  • Golden Pixels Excellence Award 2020 by the Academic Council of MCE Society's P.A.Inamdar Foundations. Honouring creative talents and recognizing outstanding contribution to Indian AVGC Industry in the area of Education
  • Academic Excellence Award 2013 from Manipal Global Educational Services, Bangalore
  • Presented 3 Days Autodesk Certification Workshop in ACA PACIFIC TECHNOLOGY (S) PTE LTD, SINGAPORE
  • Member, Mysore University – Board of Studies “Arts & Animation” Program
  • Advisory Panel Member, Jain University – Board of Studies “Animation” Program
  • Professional Member, Association for Computing Machinery
  • Designed Animation Courses for Dibrugarh University
  • Expert Panel Member - Odisa Open University

Study on the influence of Landscape Photography in Kerala Trorism

Landscape Photography Vishnu Prasad

Study on usage of photographs by online hospitality company OYO Rooms and its influence on Consumers

Interior Photography Pradyumna CJ

Study of Client Preference in Wedding Photography

Wedding Photography Vikenth Muralidharan

Study on the usage of Cab Apps: A Comparative study between Ola and Uber

Apps, Online media, Technology Sayanjita Dey

A Study on Film Music consumption patterns among young adults in Manipal & Mangalore

Online Streaming Apps, FM Music Channel Shefali Maroli

Semiotic Analysis of the Film Noir Elements of the Movie " Satya"

Film, Film History, Noir Style Karan Negi

The Impact of Suggestions on User Experience in Music Streaming Apps: A comparative study of the algorithms that generate song suggestions

Apps. AI GauthamSivakumar

A Study on consumer’s perception of app based online food services: Swiggy and Zomato

Apps, Online Services Mehak Anees

    Studio Visit

    2016-26-02

    Studio Vist to Manipal Digital Systems, Manipal Studio visit was carried out at Manipal Digital Systems – part of “The Manipal Group”, on 26th Feb, 2016, especially for semester four student of B.Sc. Animation. The main objective behind the visit was to make student aware about how various real-time projects carried out in studio in terms of Print, Image Manipulation, Web designing, 3D Animation, Mobile App development, Augmented Reality etc. And prepare them for their final portfolio preparation.

    Vigilance Awareness Week

    November 03, 2018

    IndiaSkills National Competition 2018 & Euroskills 2018 - Medallion of Excellence Award to Muhammad Bilal - B.Sc. Animation

    October 26, 2018

    Ground Zero - Gaming Event from Artifex

    October 26, 2018