Chetana Balakrishna Maddodi

Assistant Professor - Senior Scale

Manipal Institute of Management - MAHE

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Prof. Chetana Maddodi is an Assistant Professor - Senior Scale in the Marketing area at the Manipal Institute of Management since 2014.  Prior to entering academia, Prof. Chetana has worked at MAHE and has over 15 years of administrative experience. Her research interests are in mobile advertising and consumer behavior.

    Her current administrative roles and responsibilties are listed below:

    • Program Coordinator for MBA (Global Business)
    • Member Secretary for MIM Board of Studies
    • Faculty Coordinator of Coursera Programs
    • Faculty Coordinator for Website and Social Media
    • Program Coordinator for Executive/Faculty Development Programs
    • Member of Academic Advisory Committee
    • Member of Student Mentoring Committee
    • Member of Crisis Management Committee
    • Member of International Collaborations & Engagement Team
    • Member of Student Grievance Redressal Committee

SUBJECTS CURRENTLY TEACHING

Subject Semester / Year
Digital Marketing Semester 4
Marketing Management Semester 1
Brand Management Semester 4
Brand Management Semester 7 (BTech, MIT Manipal)

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
MBA Marketing MIM, Manipal
BSc (Electronics) Electronics St. Agnes, Mangalore

Experience

Institution / Organisation Designation Role Tenure
Manipal Institute of Management Assistant Professor - Senior Scale Teaching 8 years
Manipal Academy of Higher Education Incharge – Director Admissions Administration 2 years
Department of Commerce, Manipal Academy of Higher Education Guest Faculty Teaching 2 years
Manipal Academy of Higher Education Management Executive Administration 13 years
National Aerospace Laboratories, Bangalore Junior Scientist 1 year

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Mobile Advertising, Consumer Behavior

Area of Expertise

Digital Marketing, Brand Management, Marketing Management

Area of Research

Mobile Advertising