Dr. Shreelatha Rao

Associate Professor & Student Welfare Officer, WGSHA

Welcomgroup Graduate School of Hotel Administration | WGSHA Manipal - Manipal Academy of Higher Education

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Shreelatha R teaches graduate and post graduate students. She is mentor for the girls of third year BHM students, I year BHM and III year BACA students.

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
PhD Management Bharathiar University 2020
MBA (Master of Business Administration) Operations Management Indira Gandhi National Open University 1998
PGDHE (Post Graduate Diploma in Higher Education) Indira Gandhi National Open University 1995
MSc (Master of Science) Statistics Mangalore University 1989

Experience

Institution / Organisation Designation Role Tenure
Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education Coordinator: Dept. of Management Studies 2019- 2023
Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education Academic Coordinator 2003 - 2008
Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education Admissions Coordinator for BHM 1999 - 2007

Linear Programming for Revenue Management in Hotel Industry

2013 Revenue Management in Hotel Industry Shreelatha Rao

Article Publication

Linear Programming for Revenue Management in Hotel Industry. Journal of Hospitality Application & Research, 8 (1). pp. 3-7. ISSN 0973-4538

Student perspectives of industrial training experience in hospitality industry: A study.

2013 Hospitality & Tourism Research Shreelatha Rao

Student perspectives of industrial training experience in hospitality industry: A study. Indian Journal of Hospitality & Tourism Research, 5. pp. 21-27. ISSN 09754954

Student perspectives of industrial training experience in hospitality industry: A study. Indian Journal of Hospitality & Tourism Research, 5. pp. 21-27. ISSN 09754954

A study of factors moderating student’s selection of hospitality program in India.

2013 Hospitality & Tourism Research Shreelatha Rao

A study of factors moderating student’s selection of hospitality program in India. Indian Journal of Hospitality & Tourism Research, 5. pp. 68-73. ISSN 09754954

A study of factors moderating student’s selection of hospitality program in India. Indian Journal of Hospitality & Tourism Research, 5. pp. 68-73. ISSN 09754954

Analytical Study on the Perceptions of Hotel Undergraduates on Industrial Training

2015 Business and Management Shreelatha Rao

Analytical Study on the Perceptions of Hotel Undergraduates on Industrial Training. International Research Journal of Business and Management - IRJBM, VIII (09). ISSN 2322- 083X        

Analytical Study on the Perceptions of Hotel Undergraduates on Industrial Training. International Research Journal of Business and Management - IRJBM, VIII (09). ISSN 2322- 083X

Career Intention of Hospitality students: Critical Role of Industrial Training.

2019 Dynamical & Control Systems Shreelath Rao

Career Intention of Hospitality students: Critical Role of Industrial Training. Journal of Advanced Research in Dynamical & Control Systems, 11 (2). pp. 2122-2127. ISSN 1943-023X

Career Intention of Hospitality students: Critical Role of Industrial Training. Journal of Advanced Research in Dynamical & Control Systems, 11 (2). pp. 2122-2127. ISSN 1943-023X

Community of Inquiry (CoI) Framework and Course Design as Predictors of Satisfaction in Emergency Remote Teaching: Perspectives of Hospitality Management Students

2020 E-LEARNING AND KNOWLEDGE SOCIETY

Community of Inquiry (CoI) Framework and Course Design as Predictors of Satisfaction in Emergency Remote Teaching: Perspectives of Hospitality Management Students. JOURNAL OF E-LEARNING AND KNOWLEDGE SOCIETY, 16 (4). pp. 94-103. ISSN 18266223

Community of Inquiry (CoI) Framework and Course Design as Predictors of Satisfaction in Emergency Remote Teaching: Perspectives of Hospitality Management Students. JOURNAL OF E-LEARNING AND KNOWLEDGE SOCIETY, 16 (4). pp. 94-103. ISSN 18266223

Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An Indian Hospitality Sector Perspective.

2020 Business

Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An Indian Hospitality Sector Perspective. Global Business Review. 01-20. ISSN 09721509

Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An Indian Hospitality Sector Perspective. Global Business Review. 01-20. ISSN 09721509

Commitment Profiles and Voluntary Turnover Intentions: An Empirical Assessment of “Two-Faces” Conceptualization of Normative Commitment.

2020 Management

Commitment Profiles and Voluntary Turnover Intentions: An Empirical Assessment of “Two-Faces” Conceptualization of Normative Commitment. Prabandhan Indian journal of management, 13 (5-7). pp. 7-25. ISSN 09752854

Commitment Profiles and Voluntary Turnover Intentions: An Empirical Assessment of “Two-Faces” Conceptualization of Normative Commitment. Prabandhan Indian journal of management, 13 (5-7). pp. 7-25. ISSN 09752854

Linking hospitality and tourism students’ internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs

2022 Tourism Shreelatha Rao

Linking hospitality and tourism students’ internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs. Journal of Hospitality, Leisure, Sport and Tourism Education, 2022, 30, 100348

Linking hospitality and tourism students’ internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs. Journal of Hospitality, Leisure, Sport and Tourism Education, 2022, 30, 100348

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction

2023 Event and Festival Shreelatha Rao

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction. International Journal of Event and Festival Managementthis link is disabled, 2023

Determinants of visitors' festival satisfaction and subjective well-being: tracing the roles of place attachment and satisfaction. International Journal of Event and Festival Managementthis link is disabled, 2023

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Quantitative Techniques

Area of Research

Management and Statistics

Dimensions of Service Quality in Restaurants: A comparative study in Udupi and Dakshina Kannada districts

Published in the conference proceedings on Global Conference on Service Management, January 2014, ISBN 13: 978-81-928189-2-4

A study of factors moderating student’s selection of hospitality program in India

Vidya Patwardhan

Published in Indian Journal of Hospitality & Tourism Research, January 2013, vol.5. ISSN 0975-4954

Student perspectives of industrial training experience in hospitality industry: A study

Vidya Patwardhan

Published in Hospitality & Tourism Research, January 2013, vol.5. ISSN 0975-4954

Linear Programming for Revenue Management in Hotel Industry

Published in Journal of Hospitality Application & Research ISSN: 0973-4538 – Vol.8, No.1, Jan 2013

Analysis on the Variance in Service Quality in Restaurants of Manipal and Mangalore

BHM: Glenda Sheetal Crasta

The study attempts to find the difference in the perceptions of customers of Mangalore and Manipal with regard to service quality in restaurants.

Analytical study on the Perceptions of Hotel Undergraduates on Industrial Training.

BHM: Arpan Burman