Surya Mahadevan
Professor of Practice
Prof Surya has a blend of corporate and academic experience. In his corporate career spanning 30 years, he handled Business, Marketing, and customer service responsibilities in the telecom and FMCG sectors. He played leadership role in companies such as Amul, Jagatjit, Reliance Infocomm, Tata Teleservices and Loop Mobile. He joined TAPMI as a faculty in the marketing area. At TAPMI, over the last 9 years 2015 he has handled administrative roles such as Placement, Internship, Brand, International accreditation and Executive Education, at various points in time. Surya is trained in leadership assessment and has delivered one-on one advisory to 100+ students.
Qualification: P.G. Program in Rural Management, IRMA, Anand, Gujarat M.A. Economics, Loyola College Chennai.
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Program Chair for BBA ( Hons)
Date of Joining TAPMI: 16/6/23
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Marketing Management, Consumer Behaviour, Sales and Channel Management, Personal Selling, Negotiation, Sales Promotion |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Business strategy, Channel Models, Sales Promotion, Digital, E- Commerce, Fintech
Area of Expertise
Telecom, FMCG ( Marketing, Sales and Customer Service)
Area of Research
Channel Models, Sales Promotion, Digital, E- Commerce
Publications:
1. Sunray India Limited- Distribution Strategy, Published in Asian Case Research Journal in 2021.
2. Zealvita- Winning Marketing Formula, Published in Emerald Publishing Limited in 2021.
3. Stemina Lubricants- Sales and Marketing challenges of a small enterprise, Ivey Publishing in April 2022.
4. Good Morning Breakfast cereal, Dimensioning Challenge, Asian Case Research Journal in 2022.
5. Masuum- A Positioning Conundrum.
Link to the cases:
https://drive.google.com/file/d/1DBZ4uhn3g-UoTTEL-R8J4YEVldJZFaxh/view?usp=sharing
Articles in Magazines
1. Digital Lending- A case for credit card innovation, published in ‘The Global ANALYST’.
2. ‘5G: Does it reset the competitive play in telecom industry’, published in ‘The Global ANALYST’.
3. ‘Airtel Digital Restructuring’ published in The Global Analyst.
4. ‘Dial T for Truce’ published in The Global Analyst.
5. ‘An idea whose time never came’ published in The Global Analyst.
6. ‘So, what has changed with GST’ published in The Global Analyst.
7. ‘The end game in Telecom’ published in the Business World magazine.
8. What’s next for Telecom published in The Global Analyst.
9. ‘Virtuosity of net neutrality’ in the smart CEO.
10. ‘The future of management education’ in the ‘Open’ magazine.
11. ‘Digital Learning- How does it help’ in the ‘Open’ magazine.
12. Vodafone- Idea – A new lease of life in ‘The Global Analyst’.
13. How to get the best out of Management Education.
Link to all the articles: https://drive.google.com/drive/folders/19zkosAdZoyp8xx5rQc2sQkfWaUvROPhW?usp=sharing