Dr. Veena Rao

Professor | Coordinator - Department of Design

Department of Design


    Coordinator -  Department of Design


Degree Specialisation Institute Year of passing
PhD Fashion Entrepreneurship MAHE 2014
M.Sc. Textiles and Clothing Avinashilingam Deemed University 2000
Bachelor of Science(Home Science) Andhra University, Andhra Pradesh 1998


Institution / Organisation Designation Role Tenure
Manipal School of Architecture & Planning, MAHE Coordinator, DoD Coordinating programs offered under DoD Till Date
Sikkim MAHE Of Health, Medical and Technological Sciences Assistant Professor Revising the courseware. Courseware development and Coordinating for various subjects of B.Sc. Apparel and Fashion Design. Taking online (VSAT) classes for B.Sc. Fashion Design 2007 April – 2011 June
Mangalore Institute of Fashion Technology Principal Academic coordination, teaching fashion design, conducting fashion shows 2003-2004
Mangalore Institute of Fashion Technology Lecturer Teaching the students of B.Sc. Fashion Design, B.Sc. Garment Design. 2001-2003

Research Project Handled: 


1. ‘Value addition of plantain waste biomass to fabric grade banana fiber an experimental study on processing, weaving, and designing contemporary fashions in Coastal Karnataka’.

Sanctioned Agency : DST, Govt. of India. Sanctioned Amount: Rs. 23,57,740

2. Circular economy and collaborative consumption: exploring new business models to achieve sustainability within the apparel industry .

Sanctioned Agency : MAHE-UNSW Collaborative Research Seed grant Sanctioned Amount: Rs. 10,00,000

3. Balancing Function, Modesty, and Aesthetics in Designing Patients Gowns .

Sanctioned Agency : Directorate of Technical Research, MAHE Sanctioned Amount: Rs. 25,000


Area of Interest

Fashion Design, Fashion Entrepreneurship

Area of Expertise

Textiles, Apparel Production, Research

Area of Research

Fashion Entrepreneurship, Sustainable Fashion Design, Fashion Education

Professional Affiliations & Contributions

Emerald Emerging Market Case Studies. 

Editorial Advisory Board, https://www.emeraldgrouppublishing.com/archived/products/case_studies/eab.htm

Work Experience

Organisation Role Tenure
Manipal Universal Learning Private Limited, Manipal Course ware development and Coordinating for various subjects of B.Sc. Fashion Design. Taking online (VSAT) classes for B.Sc. Fashion Design 2004 -2007 April

A study on entrepreneurial characteristics and success of women entrepreneurs operating fashion and apparel business

2013-01-01 Venkatachalam A Joshi HG

2013, Asian Journal of Management Sciences and Education, International Journal Publication, Vol 2 (2).

Entrepreneurship training in the apparel and fashion design sector through distance mode: a strategy for facing the challenge of growing unemployment in India

2014-01-01 Joshi HG

International Journal of Educational Research and Technology, International Journal Publication, Vol 1 (2).

Distance education for garment industry in India


Asian Journal of Distance Education, International Journal Publication, Vol 8 (1).

Cotton-jute union fabric for apparel

2014-01-01 Amsamani

Textile Trends, Journal Publication.

University Intervention in Inculcating Design Practices for Sustainable Fashions

May 2020 Dr. Veena Rao Mr. Rajesh Kumar

Behavioral Response of Dogs to Interior Environment: An Exploratory Study on Design Parameters for Designing Dog Boarding Centers in Indian Context

2019 Ms. Akshaya Nair Dr. Veena Rao