Dr. Vishal Soodan
Associate Professor
Department of Commerce-Bengaluru
Qualification: MBA , Ph.D
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Associate Professor-Research and Teaching
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Banking and Insurance | 3 Credits |
| Corporate Governance & Sustainability | 3 Credits |
| Environmental Studies | 2 Credits |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| Ph.D | Marketing | HNB Garhwal Central University, Srinagar-Garhwal Uttarakhand-India | 2017 |
| MBA | Marketing | HNB Garhwal Central University, Srinagar-Garhwal Uttarakhand-India | 2011 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Govt. Degree College, Kathua-J&K | Lecturer | Teaching | Nov, 2015-Jan 2017 |
| Mittal School of Business, Lovely Professional University, Phagwara-Punjab | Assistant Professor | Teaching, Research and Student Engagement | Apr 2021-Dec 2024 |
| Faculty of management Studies, CMS Business School, JAIN (Deemed to be University), Bangalore | Assistant Professor | Teaching, Research and Student Engagement | Apr 2021-Dec 2024 |
Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
6/6/2024 Cognitive Psychology, Technology Adoption Avinash Rana, Vishal Soodan, Ashwani Kumar, Nirma Sadamali Jayawardena, Park Thaichon, Kamal Gupta, Nripendra P Rana
Examining tourists’ intentions to participate in tea tourism. An emerging market context
12/29/2023 Tourism Marketing Enakshi Dutta, Vishal Soodan, Tajinder Jassal, Anurag Jain
Does gender moderate young adults’ intention to donate blood? A planned behaviour and big five personality trait perspective
7/11/2023 Cognitive Psychology Shantanu Saha, Vishal Soodan
Modelling the adoption of agro-advisory mobile applications: a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency
1/25/2023 Technology Adoption Vishal Soodan, Mohit Jamwal, Nripendra P Rana, Deeksha Sharma, Supernova Chakraborty
Applying an extended theory of planned behaviour to predict Indian customer's e-vehicle purchase intention
Technology Adoption Technology Adoption Vishal Soodan and Shantanu Saha
Going green on the go: are Indian travellers ready to embrace travel responsibilities?
10/11/2022 Cognitive Psychology, Tourism Marketing Supernova Chakraborty, Vishal Soodan and Shantanu Saha
Predicting Consumer Intentions to Purchase Genetically Modified Food: An Empirical Evidence From a Developing Nation
1/1/2022 Consumer Psychology Shantanu Saha, Vishal Soodan, Shivani Rakesh Shroff
Guru War: In Light of the 4’Ps of Strategic Marketing
7/23/2020 Marketing Strategy Shantanu Saha, Vishal Soodan, Prajna Paromita Dey, Deepak Srivastava
Effect of occupational and personal stress on job satisfaction, burnout, and health: A cross-sectional analysis of college teachers in Punjab, India
12/16/2019 Cognitive Psychology Avinash Rana, Vishal Soodan
Modeling Customers' Intention to Use E-Wallet in a Developing Nation: Extending UTAUT2 With Security, Privacy and Savings
10/31/2019 Technology Adoption Vishal Soodan, Avinash Rana
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Cognitive Psychology, Social Media Marketing, Digital Media Analytics
Area of Expertise
Consumer Psychology and Social Media Marketing
Area of Research
Sustainablity, Technology Adoption
Professional Affiliations & Contributions
Member-AIMA-All India Managememt Association