Dr. Varsha P S
Assistant Professor - Senior Scale
Dr.Varsha is a Assistant Professor - Senior Scale in Department of Commerce, MAHE. Her research interest is more in to cutting edge technologies like AI, blockchain, metaverse in Information sytems, analytics, data science, digital transformation. She has published the articles in very reputed journals in ABDC A, ABS and Impact Factor Q1) like Global Journal of Flexible Systems Management, Journal of Global Information Management, International Journal of Information Management Data Insights, Journal of Knowledge Management, Journal of Social Eneterpreneurship . She is also an reviewer of Q1 Journals. She is a globe trotter and intersted about the fitness and nature photography
Department of Commerce-Bengaluru
Qualification: B.Sc, MBA, Phd.
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Faculty
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Predictive Analytics, Data Visualisation, Applications of Business Analytics, Essentials of Business Analytics, Brand Management, Digital Marketing Strategies, Consumer Behaviour | |
| HR Analytics, Social Media Marketing, Integrated Marketing Communication, Consumer Behaviour , Brand Management | |
| Marketing Management, Brand Mangagement,Consumer Behavior, International Marketing |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| Phd | Management | Visvesvaraya Technological University (VTU) | 2020 |
| MBA | Marketing | SSIMS,Bangalore University | 2005 |
| B.Sc | Computer Science | SSCW,Bangalore University | 2000 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Presidency University | Assistant Professor | Teaching, Research | 2 years, 11 months |
| Cambridge Institute of Technology | Assistant Professor | Teaching, Research | 2 years, 3 months |
| Alliance University | Assistant Professor | Teaching, Research | 1 year , 5 months |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
INFORMATION SYSTEMS, BUSINESS ANALYTICS
How to Undertake an Impactful Literature Review:Understanding Review Approaches and Guidelines for High-impact Systematic Literature Reviews
18.02.2024 SLR, Literature review Varsha P S, Chakraborty, A., & Kar, A. K. (2024).
This article describes about the how to conduct systematic literature review
Unravelling the impact of generative artificial intelligence (GAI) in industrial applications: A review of scientific and grey literature
28.09.2023 AI, GAI, LLM, IS Kar, A. K., Varsha, P. S., & Rajan, S.
This article describes usage of GAI and large language models in industrial applications
How can we manage biases in artificial intelligence systems–A systematic literature review
13.02.2023 AI, Biases Varsha P S
This article emphasis the AI biases in the firms
Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda
31.03.2023 AI, Blockchain, Metaverse Kar, A. K., & Varsha, P. S
This article emphasis the AI and Blockchain in the Metverse to bring the significant impact on firms
Embracing data driven analytics in human resource management to measure the organization performance
20.06.2023 DDA, HRM, Big Data, Visulisation Varsha PS, Nithya Shree
This article narrates about the how big data impact on firms
Descriptive Analytics and Data visulisation in E-commerce
20.06.2023 E-commerce, descriptive analytics, visualisation Varsha P S, Anjan Karan
This article discuss about to role of descriptive analytics in e-commerce
The role of knowledge management in the tourism sector: a synthesis and way forward.
02.07.2022 KM, Tourism, Hospitality, SLR Anand, A., Shantakumar, V. P., Muskat, B., Singh, S. K., Dumazert, J. P., & Riahi, Y.
This article explains about the role KM in toursim sectors
The Impact of Artificial Intelligence on Branding : A Bibliometric Analysis (1982-2019)
30.04.2021 AI, Brand, Chatbot Varsha, P. S., Akter, S., Kumar, A., Gochhait, S., & Patagundi, B.
This article summarises the role of AI in brands
The rise of the social business in emerging economies: A new paradigm of development
01.09.2020 Social business, Social enterpreneurship Akter, S., Jamal, N., Ashraf, M. M., McCarthy, G., & Varsha, P. S
This article discuss about the importance of social business in global markets