Target Audience: I semester B.COM-Hons Students

Resource Person: Dr Chidambaram Gupta, MBA-IISC, Ph.D a renowned Professor from Presidency University with over 23 years of Academic Experience.

Dr Gupta who has shared from his vast knowledge on Digital marketing through social media platforms like Facebook, twitter, tumbler, LinkedIn etc and gave us a clear distinction between Traditional and Digital Marketing. He gave very absolute and relevant examples of how businesses are successful without any manufacturing units with them just with the content creation and development like social media platforms, with the advancement of digitization Dr Gupta explained on Products which are successful by using different platforms and also explained on the model of running business on Hybrid mode ie to have a physical outlet and a website to reach greater market share and obtain better Profitability.