Dr Rashmi Yogesh Pai

Associate Professor

department of commerce

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Associate Professor, Department of Commerce, Manipal Academy of Higher Education, Manipal. 

SUBJECTS CURRENTLY TEACHING

Subject Subject code Semester
Principles of Management BBA-101 SEM I

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
BSc Bachelor of Science Mahatma Gandhi Memorial College 1999
M.B.A Human Resource Management 2001
Ph.D. Management Science University of Mysore 2016

Experience

Institution / Organisation Designation Role Tenure
Bhandarkars’ Arts and Science College, Kundapur. Lecturer Handling classes in the area of Human Resources to B.Com and BBA programme. 3 Years
ICFAI National College, Udupi Assistant Professor Handling classes in the area of Human Resources to MBA graduates 1 Year
Poornaprajna Institute of Management, Udupi Assistant Professor Handling classes in the area of Human Resources to MBA graduates. 11 Years

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Human Resources Practices, Organisation Behaviour

Area of Expertise

Human Resource Management

Area of Research

Employer Branding, Organisational Behaviour

Professional Affiliations & Contributions

  • Estatblished a HR forum to enhance the knowledge on Human Resource (HR) at Poornaprajna Institute of Management, Udupi.
  • Staff coordinator for various intra collegiate management fest at ICFAI, National College.
  • Recognized as the ‘Best Teacher’ in the Department of Commerce and Business Management during the academic year 2004 – 2005 at Bhandarkars’ Arts and Science College, Kundapur

Measuring patient-perceived hospital service quality: an empirical assessment.

International Journal of Health Care Quality Assurance, 31(1), 2018 (Accepted for publication).

Assessing Employer Branding in a Private University

International Journal of Business Administration and Management, Volume 5 No.1, 2015, 109-121. (ISSN: 2278-3660).

Strong Employer Brand for sustainable financial organization.

Global Journal of Management and Technology, Volume 2 Issue 3, September 2013, 110-116 (ISSN: 2319-6823).

Dimensions of employer branding: A literature review

Proceedings of National conference on New Paradigms & Perspectives for Business Excellence by Tumkur University on 4 August, 2012.

Identifying Factors for the enrollment of students towards distance education for Master’s course: a student perspective.

International Journal of Digital Society, Volume 3 Issues 3 and 4, September/December 2012

Factors affecting the enrollment of students towards distance education : a case study at Manipal

Proceedings of Ireland International Conference on Education, Dublin, Ireland, April 16-19, 2012, pp. 202- 205, edited by Charles A. Shoniregun and Galyna A. Akmayeva, Published by Infonomics Society (ISBN: 978-1-908320-06-3).

Television viewing habits and its impact : A comparative study on mothers and daughters.

Proceedings of the 2009 International Conference on Economics, Business Management and Marketing, Singapore, October 9-11, 2009, pp. 351-355, edited by Prof. Jasmine Chow, IACSIT Publishing, Singapore (ISBN: 978-9-8108-3816-4).

The factors influencing the brand choices among youth aged 18-25 years

Proceedings of the International Conference on Management Research, 14 and 15 February 2009, Chapter 38 (ISBN: 978-81-7446-709-6).

Pioneers’ problems

Indian Management, Volume 46 Issue 4, 62-65, 2007 (A Business Standard Publication).

Assessing Employer Branding in a Private University

International Journal of Business Administration and Management, 2015 (ISSN: 2278-3660) Volume 5 No.1

Strong Employer Brand for sustainable financial organization.

Global Journal of Management and Technology, 2013 (ISSN: 2319-6823) Volume 2 Issue 3

Dimensions of employer branding: A literature review

proceedings of National conference on New Paradigms & Perspectives for Business Excellence by Tumkur University

Identifying Factors for the enrollment of students towards distance education for Master’s course: a student perspective

International Journal of Digital Society 2012, Volume 3 Issues 3 and 4

Factors affecting the enrollment of students towards distance education : a case study at Manipal

Proceedings of Ireland International Conference on Education, Dublin, Ireland, April 16-19, 2012, pp. 202- 205, edited by Charles A. Shoniregun and Galyna A. Akmayeva, Published by Infonomics Society (ISBN: 978-1-908320-06-3).

The factors influencing the brand choices among youth aged 18-25 years

Proceedings of the International Conference on Management Research, 14 and 15 February 2009, Chapter 38 (ISBN: 978-81-7446-709-6).