CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Rashmi Yogesh Pai joined as Associate Professor at Department of Commerce, Manipal Academy of Higher Education, Manipal during the year 2017. Dr. Rashmi has Postgraduate degree in Masters in Business Administration in Human Resources from Manipal Academy of Higher Education, Manipal and eventually earned her Ph.D. from University of Mysore, Mysuru. Her dissertation primarily addressed assessing the impact of employer branding on employees of the private University
She has an extensive teaching experience of more than eighteen years which includes teaching at both the graduate (6 years) and post-graduate (12 years) levels. Apart from the teaching experience, she has been shouldering administrative responsibilities such as Coordinating the BBA Program for the department. Also, she is a coordinator of HR Forum of the department. Dr. Rashmi Published papers in Scopus indexed journals and ABDC journals. Her primary research expertise is in employer branding and published few scholarly articles in the same area. Her secondary research areas are artificial intelligence, training & development, and organizational behaviour.
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Principles of Management | SEM I |
| Organizational Behaviour | Sem II |
| Human Resource Management | Sem III |
| Managing People and organization | Sem II |
| Interpersonal Effectiveness and Employee Engagement | Sem VI |
| Interpersonal Effectiveness and Leadership Excellence | Sem VI |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| BSc | Bachelor of Science | Mahatma Gandhi Memorial College | 1999 |
| M.B.A | Human Resource Management | Manipal Institute of Management | 2001 |
| Ph.D. | Management Science | University of Mysore | 2016 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Bhandarkars’ Arts and Science College, Kundapur. | Lecturer | Handling classes in the area of Human Resources to B.Com and BBA programme. | 3 Years |
| ICFAI National College, Udupi | Assistant Professor | Handling classes in the area of Human Resources to MBA graduates | 1 Year |
| Poornaprajna Institute of Management, Udupi | Assistant Professor | Handling classes in the area of Human Resources to MBA graduates. | 11 Years |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Human Resource Practices, Organizational Behaviour, International Human Resource Management, Training and Development, Employee engagement
Area of Expertise
Human Resource Management, Organizational Behaviour, Training and Development, Performance Appraisal
Area of Research
Employer Branding, Employee Engagement, Perception, Artificial intelligence, and Impact on HR
Professional Affiliations & Contributions
- Estatblished a HR forum to enhance the knowledge on Human Resource (HR) at Poornaprajna Institute of Management, Udupi.
- Staff coordinator for various intra collegiate management fest at ICFAI, National College.
- Recognized as the ‘Best Teacher’ in the Department of Commerce and Business Management during the academic year 2004 – 2005 at Bhandarkars’ Arts and Science College, Kundapur
- Member of All India Management Association (AIMA)
- Program Coordinator for the BBA program of the Department of Commerce.
- Formed a HR forum to enhance the knowledge on Human Resource (HR) at Department of Commerce.
- Convened Two Day International Conference on " Global Business Dynamics on 27th and 28th of September 2018.
- Secured a grant from National Commission for Women (NCW) for the year 2019-2020 and convened one day national seminar on “Promoting positive mental health amongst women – prospects and challenges with special reference to women of coastal district Udupi”
Measuring patient-perceived hospital service quality: an empirical assessment
Foundations of Management, The Journal of Warsaw University of Technology Volume/Issue: Volume 10: Issue 1
Assessing Employer Branding in a Private University
International Journal of Business Administration and Management, Volume 5 No.1, 2015, 109-121. (ISSN: 2278-3660).
Strong Employer Brand for sustainable financial organization
Global Journal of Management and Technology, Volume 2 Issue 3, September 2013, 110-116 (ISSN: 2319-6823).
Dimensions of employer branding: A literature review
Proceedings of National conference on New Paradigms & Perspectives for Business Excellence by Tumkur University on 4 August, 2012.
Identifying Factors for the enrolment of students towards distance education for Master’s course: a student perspective
International Journal of Digital Society, Volume 3 Issues 3 and 4, September/December 2012
Factors affecting the enrolment of students towards distance education : a case study at Manipal
Proceedings of Ireland International Conference on Education, Dublin, Ireland, April 16-19, 2012, pp. 202- 205, edited by Charles A. Shoniregun and Galyna A. Akmayeva, Published by Infonomics Society (ISBN: 978-1-908320-06-3).
Television viewing habits and its impact: A comparative study on mothers and daughters.
Proceedings of the 2009 International Conference on Economics, Business Management and Marketing, Singapore, October 9-11, 2009, pp. 351-355, edited by Prof. Jasmine Chow, IACSIT Publishing, Singapore (ISBN: 978-9-8108-3816-4).
The factors influencing the brand choices among youth aged 18-25 years
Proceedings of the International Conference on Management Research, 14 and 15 February 2009, Chapter 38 (ISBN: 978-81-7446-709-6).
Pioneers’ problems
Indian Management, Volume 46 Issue 4, 62-65, 2007 (A Business Standard Publication).
Assessing Employer Branding in a Private University
International Journal of Business Administration and Management, 2015 (ISSN: 2278-3660) Volume 5 No.1
Strong Employer Brand for sustainable financial organization.
Global Journal of Management and Technology, 2013 (ISSN: 2319-6823) Volume 2 Issue 3
Dimensions of employer branding: A literature review
proceedings of National conference on New Paradigms & Perspectives for Business Excellence by Tumkur University
Identifying Factors for the enrollment of students towards distance education for Master’s course: a student perspective
International Journal of Digital Society 2012, Volume 3 Issues 3 and 4
Factors affecting the enrollment of students towards distance education : a case study at Manipal
Proceedings of Ireland International Conference on Education, Dublin, Ireland, April 16-19, 2012, pp. 202- 205, edited by Charles A. Shoniregun and Galyna A. Akmayeva, Published by Infonomics Society (ISBN: 978-1-908320-06-3).
The factors influencing the brand choices among youth aged 18-25 years
Proceedings of the International Conference on Management Research, 14 and 15 February 2009, Chapter 38 (ISBN: 978-81-7446-709-6).