Research

Department of Commerce (Estd: 2007) is a well-established teaching and research department of Manipal Academy of Higher Education. The Department offers two Under-Graduation Programs, four Post-Graduation Program, one Post-Graduate Diploma Program and a host of certification programs in which 1000+ students are enrolled. Six research scholars are pursuing doctoral research in the Department. The Department aims to develop itself into a world-class research and consultancy centre.

The Department has established academic collaborations with fifteen foreign universities. Through student exchange and faculty exchange programs with these universities, the Department has initiated collaborative research activities.

Six centres have been established by Manipal Academy of Higher Education in the Department of Commerce with the objective of strengthening the research and consultancy activities of the Department. 

Department has grouped the research areas into the following verticals;

  • Economics and Finance
  • Marketing
  • Human Resources
  • Operations
  • Allied Areas

 

Recognized Guides:

We offer full-time doctoral research opportunities under Dr. T M A Pai Doctoral Fellowship Program of Manipal Academy of Higher Education. Following faculties are recognized guides;

Economics and Finance

  • Dr. Sandeep S Shenoy
  • Dr. Suman Chakraborty
  • Dr. Geetha E
  • Dr. Satish Kumar

Human Resource

  • Dr. Ambigai R

Marketing

  • Dr. Ankitha Shetty

 

Department of Commerce has Constituted a Departmental Research Committee to oversee the research activities of the Department.

  1. Dr. Sandeep S Shenoy       - Chairman
  2. Dr. Ankitha Shetty             - Coordinator
  3. Dr. Suman Chakraborty    - Member
  4. Dr Geetha E                       - Member
  5. Dr Sathish Kumar              - Member
  6. Dr. Ambigai R                    - Member
  7. Dr. Deepak Behera           - Member

Economics and Finance

Economics and Finance is a thrust area of research in the Department of Commerce. Being a department that has a majority of its programs aligned to this vertical, we have a majority of our faculties working on areas connected with Economics and Finance. The aim of research activities in Economics and Finance is keeping abreast with the recent developments in the field that can translate in to academic deliveries in the classroom. Empirical, theoretical and conceptual studies in corporate finance, financial markets, banking, and related areas; application oriented research in the field of Healthcare, Labour Welfare, and Agriculture are carried out by faculty members, research scholars, and students.

Some of the areas on which we carry out research include;

  • Corporate Finance
  • Financial Markets
  • Investment/Merchant Banking
  • Portfolio Analysis
  • Financial Economics
  • Behavioral Finance
  • Financial Statement Analysis
  • Business Analysis and Valuations
  • Mergers and Acquisitions
  • Accounting Standards
  • Financial Regulations
  • Accounting
  • Taxation
  • Health Economics
  • Labour Economics
  • Rural and Agricultural Economics
  • Development Economics
  • Fixed Income Securities
  • Direct and Indirect Taxation
  • Money & Banking
  • Risk Management
  • Insurance
  • Credit Rating

In the era of micro-marketing rather than mass marketing driven by customer-centric markets, the concept of marketing intelligence provided through marketing research, not only helps in framing schemas, but also implementing marketing strategies. Consumer needs are difficult to predict, and hence marketers are busy designing strategies to enhance product and brand recall value. Over the last decade, there has been growing demand for marketing research and analytics, both in the academic and industry circles.

Our Department has maintained steady pace in identifying the growing importance demanded by this area and hence focused on academic research, market action research, consulting and corporate-led research. The faculty and student team is actively engaged in industry partnered and funded research in the area of Agro-based Community Enterprises and marketing of eco-friendly products. The research unit of the department comprising of faculty and scholars are working in the following broad areas of marketing:

  • Consumer behavior analysis
  • Agri-business marketing and food marketing
  • Social media and digital marketing
  • Cause marketing and sustainability
  • Marketing of financial services
  • Community-based enterprises
  • Rural marketing
  • Advertising and Branding

Human Resources

The art of human resource management is a critical practice area in managing of organisations. The study of human resources in an organization and their behavior results into insights for the managerial personnel in better management of their human resources. Researchers in our department work in various areas of human resources such as performance management, recruitment and selection processes, stress and welfare, training and development and related areas.

Some of the areas on which we carry out research include;

  • Performance Management
  • Organizational Development
  • Organization Behavior
  • Women Empowerment
  • Training & Development
  • Industrial relations
  • Leadership
  • Employer Branding
  • Industrial Psychology

The department addresses other essential research issues including:

  • The design of effective production and physical distribution strategies,
  • The optimal planning of the capacities, the organization of the global logistics, the optimal management of the purchases and stocks,
  • The management of innovation and the management of services.
  • Business Analytics
  • Operations Research

Curriculum of our department covers following fields:

  • Supply chain management and logistics
  • Production and quality management
  • Purchasing management
  • New production development and service planning

 

Allied Areas

Our Department aims to develop unique research identity through multidisciplinary research focus. Our faculties engage in exploring allied areas of Economics, Commerce, and Management for carrying out practically relevant research with practical applications. Our faculties intensively participate with researchers of different disciplines and produce impactful research. The students at the Department of Commerce are also encouraged to collaborate with students from different disciplines to enhance their knowledge and contribute to the literature. Co-creating expertise in and around management discipline is the mantra adopted in our Department.

Some of the areas on which we carry out research include;

  • Entrepreneurship
  • Social Entrepreneurship
  • Business Strategies
  • Statistics
  • Mathematics
  • Econometrics
  • Sustainable Business Practices
  • Corporate Law
  • Business Law
  • Public Health Policy
  • Higher Education
  • Digital Economy
  • Information Technology

Student Research Forum

Students’ Research Forum (SRF) is devoted to instilling research interest among undergraduate, postgraduate, and doctoral students. The prime objective of this forum is to foster research culture among students and also enable them to present and publish elite papers in reputed journals.

Student Research Forum has the following office bearers for the academic year 2019-20

  • Shivaprasad S P, Research Scholar
  • Manvi, Student, MSc (Financial Economics)
  • Abiulin, Student, BCom (Professional)
  • Harisankar Menon, Student, BBA

SRF plans to organize an International e-poster conference, workshops to enhance academic writing skills and Interclass research colloquium in the academic year 2019-20

Contact Details

Dr. Ankitha Shetty

Assistant Professor and Coordinator of SRF

Department of Commerce,

Manipal Academy of Higher Education