CURRENT ACADEMIC ROLE & RESPONSIBILITIES

Prof. Chetana Maddodi is an Assistant Professor - Senior Scale in the Marketing area at the Manipal Institute of Management since 2014.  Prior to entering academia, Prof. Chetana has worked at MAHE and has over 15 years of administrative experience. Her research interests are in mobile advertising and consumer behavior.

Her current administrative roles and responsibilties are listed below:


• Program Coordinator for MBA (Global Business)
• Member Secretary for MIM Board of Studies
• Faculty Coordinator of Coursera Programs
• Faculty Coordinator for Website and Social Media
• Program Coordinator for Executive/Faculty Development Programs
• Chairperson of Sexual Harassment Commitee
• Faculty Coordinator for Sports (IPM)

SUBJECTS CURRENTLY TEACHING

Subject	Semester / Year
Digital Marketing	Semester 4
Marketing Management	Semester 1
Brand Management	Semester 4
Brand Management	Semester 7 (BTech, MIT Manipal)
Social Media for Business	Term 6 (IPM, MAHE)

ACADEMIC QUALIFICATIONS

Degree	Specialisation	Institute	Year of passing
MBA	Marketing	MIM, Manipal
BSc (Electronics)	Electronics	St. Agnes, Mangalore

Experience

Institution / Organisation	Designation	Role	Tenure
Manipal Institute of Management	Assistant Professor - Senior Scale	Teaching	10 years
Manipal Academy of Higher Education	Incharge – Director Admissions	Administration	2 years
Department of Commerce, Manipal Academy of Higher Education	Guest Faculty	Teaching	2 years
Manipal Academy of Higher Education	Management Executive	Administration	13 years
National Aerospace Laboratories, Bangalore	Junior Scientist		1 year