Praveen Kumar

Assistant Professor - Senior Scale

Department of Commerce

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Praveen Kumar

    • Teaches subjects Law, Business Communication, Marketing, Organisational behaviour.
    • Holds the responsibility of Class Coordinator, Course Coordinator for E-Banking & Finance Course.
    • He initiated the College Magazine DoCuDrama.

SUBJECTS CURRENTLY TEACHING

Subject Subject code Semester
Business Communication - I BBM 109 First Semester
Business Communication – II BBM 110 Second Semester
Business Law BBM 205 Third Semester
Organisational Behaviour BPR 209 Third Semester
Human Resource Management BBM 210 Fourth Semester
Corporate Law BBM 301 Fifth Semester
Salesmanship and Retailing BBM 304 Fifth Semester
Business Economics – I BBM 305 Second Semester

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
MBA (Master of Administration) Marketing Mangalore University 2008
BCom Commerce Mangalore University 2006

Experience

Institution / Organisation Designation Role Tenure
Department of Commerce, Manipal Academy of Higher Education Assistant Professor Class Coordinator 2013
Department of Commerce, Manipal Academy of Higher Education Assistant Professor Course Coordinator - E-Banking & Finance 2013
Department of Commerce, Manipal Academy of Higher Education Assistant Professor Course Coordinator – PG Dip in Jewellery Sales and Retail Operations 2013

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Branding & Retailing

Area of Expertise

Marketing

Area of Research

E-Commerce

Work Experience

Organisation Role Tenure
Manipal Press Ltd Executive – Marketing.
Praksh Retail Pvt. Ltd Asst. Manager- Advertising

Customer buying behaviour in e-retailing

2012-01-01

2012

Online Shopping – Emerging Trend in India

2012-01-01

2012

Role of Touch points in Customer Relationship Management in Banking

2012-01-04

in a National Conference on “Information Technology and its Implication on Banking Sector: Challenges and Prospects" organised by Department of Post Graduate Studies in Commerce, University College, Mangalore, April 2012.

Online Shopping – A change in shopping style

2012-23-11

in a National Conference on Marketing, organised by Saint Gits Institute of Management & Annamalai University, Tamil Nadu, on 22-23 November, 2012.

Online Shopping – Emerging Trend in India

2012-05-12

in the International Conference on Marketing Paradigm in Emerging Economies (ICOM) – 2012, organised by the Faculty of Management Studies, Banaras Hindu University, Varanasi on December 4-5, 2012.

Customer buying behaviour in e-retailing

2012-01-01

Presented in the International Conference “Bhruti – 2012” organised by Sri Sri Institute of Management Studies”, Margoa – Goa.

Customer preference and satisfaction in using e-banking services – A special reference to ICICI Bank

2013-01-01 Abhishek Shetty Talia Lewis

student batch and Semester 2012-13, 5th Semester , To understand the e-banking services provided by ICICI Bank and to understand the customer preference in using e-banking services.

Descriptive study on loans and value added services of co-operative banks with special reference to Badagabettu Credit Co-operative Society Limited (UDUPI)

2013-01-01 Glancia Mendonsa Raksha Soans

2012-13, 5th Semester, To get an insight on how the loan processing takes place in co-operative banks.

Value chain in supply chain management of eco- friendly paper bags at Peace India limited

2013-01-01 Akanksha.M.U Vedashree Nadendla

Hyderabad, 2012-13, 5th Semester, To study improved material delivery and shorter cycle time, including product development cycle times.