Dr. Mithun S Ullal
Assistant Professor Senior Scale
Qualification: PhD (Marketing), MBA Marketing
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Asst Professor in Department of commerce from 2019. Part of training programs at the department.
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Retail Management | Fifth |
| Entrepreneurial Marketing And Negotiation | Fifth |
| International Business Management | Fifth |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| MBA | Marketing | JKSHIM, NItte | 2007 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Vijaya Bank | Branch Manager | 2007-2013 | |
| Sahyadri college of Engineering & Mangement Adyar Mangaluru | Assistant Professor | 2013-2019 |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Marketing, Entrepreneurship
Area of Expertise
Marketing, Entrepreneurship
Area of Research
Marketing
Professional Affiliations & Contributions
Worked as Asst. Manager and Branch Head in a Public sector bank from 2007-2013.
Joined Sahyadri as Asst Prof in 2013 and worked till 2019.
Certified by IIM-K on teaching and training.
Trainer for corporates employees and executives
Problems and Perspectives in Management
2018-19-12 Advertsiment and Marketing Dr. Iqbal Hawaldar
Influence of Advertisement on Customers Based on AIDA Model. The paper is based on information which is a combination of store advertisement and consumers' path inside the store along with product information. With this information , the authors find how advertisement affects the behavior of consumers when making the decision. The findings suggest that advertisement has a small impact on customers inside the stores.