Dr. Amrita Chakraborty
Associate Professor
Dr. Amrita Chakraborty is currently working as an Associate Professor with the Department of Liberal Arts, Humanities and Social Sciences (DLHS) under the Bengaluru Campus of Manipal Academy of Higher Education (MAHE). A UGC-NET qualified scholar, Amrita has a total experience of more than 16 years, which encompasses roles in academics, secondary market research, marketing, student counselling, and operations management. She has worked with leading corporate brands such as Deloitte, Ramoji Film City (RFC), NIIT and IMS. Before joining MAHE, Amrita worked as an Assistant Professor with the School of Liberal Studies (SLS) under Pandit Deendayal Energy University (PDEU) in Gandhinagar, Gujarat, India. She played an instrumental role in creating the curriculum for the nascent postgraduate media programme at SLS. Additionally, she was responsible for bringing out the monthly school newsletter. She did her PhD in Digital Government Public Relations where she studied the Twitter handle of Digital India, a flagship programme of the Government of India (GoI). Amrita has a postgraduate degree in Journalism and Mass Communication from Tripura (Central) University and a Postgraduate Diploma in Business Administration (PGDBA) from Symbiosis. She also has a graduate degree with Economics (Honours). During her corporate stint, Amrita trained her guns in leading teams, managing projects and training and mentoring team members. Her research areas are public relations and social media with a higher focus on Twitter. She has a book to her credit and has UGC Care and Scopus-indexed publications. Amrita is a compulsive explorer and traveller. She loves photography and has a knack for telling compelling and engaging multimedia stories. She believes in the power of Social Media and regularly posts across multiple platforms.
Department of Liberal Arts, Humanities and Social Sciences (DLHS) Bengaluru
Qualification: UGC NET , B.Sc. ,PGDBA ,M.A. ,PhD
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Subjects taught |
Program |
Semester |
Credits |
Core/Open elective |
Media Laws and Ethics |
Bachelor of Arts (B.A.) (Journalism and Mass Communication) (JMC) |
III |
4 |
|
Content and Content Marketing |
Master of Arts (M.A.) (Multimedia and Communication) (MMC) |
V |
4 |
|
Brand Management |
Master of Arts (M.A.) (Multimedia and Communication) (MMC) |
III |
4 |
|
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| PhD | Digital Public Relations | School of Liberal Studies (SLS), Pandit Deendayal Energy University (PDEU), Gandhinagar, Gujarat, India | 2020 |
| M.A. | Journalism and Mass Communication | Tripura (Central) University, Agartala, Tripura, India | 2015 |
| PGDBA | Marketing | Symbiosis, Pune | 2010 |
| B.Sc. | Economics | Tripura (Central) University, Agartala, Tripura, India | 2004 |
| UGC NET | Mass Communication and Journalism | National Testing Agency (NTA) | 2019 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| School of Liberal Studies (SLS), Pandit Deendayal Energy University (PDEU), Gandhinagar, Gujarat, India | Assistant Professor | Teaching, Research, and Academic Administration | 2018-24 |
| edInbox | Senior Correspondent | Editorial | 2017-18 |
| Ramoji Krian University (RKU), Hyderabad, India | Assistant Professor and Head of the Department (HoD) | Teaching, Research, and Academic Administration | 2017 |
| School of Liberal Studies (SLS), Pandit Deendayal Energy University (PDEU), Gandhinagar, Gujarat, India | Faculty Member and Course Coordinator | Teaching and Academic Administration | 2016-17 |
| Deloitte LLP, Hyderabad | Senior Analyst | Market Research and Administration | 2008-13 |
| NIIT Limited, Hyderabad | Senior Student Advisor (Assistant Manager) | Student Counselling and Operations Management | 2007-08 |
| IMS Learning Resources, Hyderabad | Counsellor | Student Counselling and Operations Management | 2006-07 |
| E2E Serwiz Solutions Private Limited (A Subsidairy of Tata Sons), Hyderabad | Customer Care Executive | Customer Care | 2005-06 |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
1. Public Relations 2. Corporate Communication 3. Advertising 4. Brand Communication 5. Corporate Social Responsibility (CSR) 6. Event Management and Experiential Marketing 7. Development Communication 8. International Communication 9. Media Laws and Ethics 10. Media and Communication Research 11. Social Media Communication
Area of Expertise
1. Public Relations 2. Social Media Communication 3. Media Laws and Ethics 4. Development Communication 5. International Communication 6. Media and Communication Research
Area of Research
1. Public Relations 2. Social Media Communication 3. Development Communication
Professional Affiliations & Contributions
1. Life Member, Public Relations Society of India (PRSI), Ahmedabad Chapter
2. Life Member, Association of Development Communication (ADC), Ahmedabad
3. Member, International Association for Media and Communication Research (IAMCR)