Persuasive storytelling through the usage of convergent media is a skill that must be mastered. The Multimedia and Communication programme takes a multidisciplinary approach to equip students with the necessary theoretical understanding and extensive practical skills for multimedia storytelling.

Hands-on training is provided in various aspects of Digital Media, Mobile Media, Television, Radio, Print Media, and Cinema. Internships and Projects throughout the programme make the students industry proficient. A wide array of specialized courses including Digital Journalism, Digital Filmmaking, Digital Marketing, Broadcast Media, Integrated Marketing Communication (IMC) and Media and Entertainment Management are offered to facilitate employability. The programme incorporates an array of elective courses like Social Media Marketing; Sports Journalism; Science, Technology and Defence Reporting; Legal Journalism; Web Content Creation; OTT and New Media; Content Marketing and Management; Graphics and Visualization; Design Thinking, and many others. Advanced Courses like Immersive Media and Big Data for Journalism, Digital Newsroom Management, User Interface/ User Experience, Digital Media Entrepreneurship, etc. are offered as part of specializations.

Detailed Course Structure