On the 16^th of September, 2022, a guest lecture was held at Manipal Academy of Higher Education (MAHE), Bengaluru, by Ms. Divyadarshini K, a digital marketing expert, with work experience totalling fourteen years in digital marketing branding, web experience, social media, customer stories, print and television journalism and corporate communication. She is currently handling the marketing activities for the MAHE Bengaluru campus, under the department of admissions. The topic she spoke on was cyber safety.

Ms. Divyadarshini spoke about how everyone leaves a digital footprint, and irresponsible etiquette, such as harmful comments, sharing confidential information, or making baseless allegations. She also quoted an incident in 2018, when Bengaluru police arrested a man one morning, because he posted pictures of himself drinking and driving on a public account the night before. She explained how due to screenshots or privacy settings updates, nothing online is private. She also explained the dangers of sharing sensitive media online, because universities and employers conduct online background checks on their candidates. Moreover, any criminal with access to internet can discern your location or impersonate you online. She warned students to check their digital footprint every three months, especially if their accounts are public, by googling themselves, and to think before they post. She explained positive aspects of social media, and how to use it to one’s advantage. She called social media a double-edged sword, one may suffer by posting sensitive media, but one may also create a professional account and portray themselves as employable. She then played a few clips of the best, and worst, social media advertisement campaigns. Some of the famous advertisements that featured were the ‘Dove Real Beauty’ campaign, and Kendal Jenner’s controversial Pepsi advertisement released during the Black Lives Matter movement. She explained how tone-deaf advertisements, or advertisements exploiting grief will always fall flat, but social media advertisements campaigns that talk about actual issues the general public face have always gained engagement.

Toward the end of the session, she interacted with students and answered a multitude of questions, such as learning to maintain a fun but professional social media profile, or hazardous privacy settings updates that are usually overlooked by social media users. The guest lecture was concluded by Vedashree by delivering the thank you note, and the group commemorate the guest lecture with a photograph.