Faculty at MIC, MAHE, Manipal

Sowparnika Pavan Kumar Attavar

Assistant Professor - Senior Scale

Sowparnika P.K. Attavar is an Assistant Professor and a Ph.D. scholar at Manipal Institute of Communication, Manipal Academy of Higher Education where she teaches undergraduate and postgraduate courses in Communication Management. She is also the faculty coordinator for Internships at the institute. Before her academic career, she worked with business and social organizations on developing impactful content and marketing communications strategies.

Manipal Institute of Communication

Qualification: MS Communications


    Ms. Attavar teaches undergraduate and post-graduate courses in Communication Management. She leads undergraduate students’ media projects in Copywriting and guides post-graduate students’ dissertations. Along with regular academic and administrative responsibilities, she oversees students’ internships and industry engagements at the institution.


Subject Semester / Year
Media Organisation and Organisational Behaviour BAMC - V
Copywriting Basics BAMC - III
Public Relations: Principles and Practice BAMC - IV
Corporate Communication MAMC - IV
Etiquette and Soft Skills PGDSC - I
Technical Writing MAMC - II
Understanding Social Media BVoc - I
Event Management MAMC - IV/ PGDCC & PGDSC - II
Event Management Project MAMC - IV/ PGDCC - II


Degree Specialisation Institute Year of passing
MS Broadcast Media Manipal Institute of Communication, Manipal 2007


Institution / Organisation Designation Role Tenure
Manipal Institute of Communication, Manipal Assistant Professor - Senior Scale Teaching, research, administration December 2019 till date
Manipal Institute of Communication, Manipal Assistant Professor Teaching, research and administration December 2014 - August 2020
St. Aloysius College, Mangalore Lecturer and Research Assistant Teaching and administration 2007-2008

What is Coronavirus? Science and the COVID-19 Pandemic in Self-Published Picture Books

November 2021 Heath communication for children, picture books, children’s literature, COVID-19 Dr. Shih-Wen Sue Chen (Deakin University, Australia) Sowparnika Pavan Kumar Attavar Dr. Padma Rani

 Research paper presented at the 28th AMIC Annual Conference, Taiwan (Hybrid)

Since March 2020, a plethora of electronic picture books about the novel coronavirus has been published online by both established children’s authors as well as first-time self-published authors who are eager to help children understand the pandemic. Using picture book theory and narrative theory, this paper analyzes a small corpus of self-published picture books by Indian, Australian, and American authors, focusing on how scientific concepts related to COVID-19 are communicated to young readers by non-scientists.

Assessment of parental attitudes and responses towards young children’s digital media devices use in Manipal, India

June, 2019 Indian children’s screen use at home, parental mediation, digital media and Indian family Sowparnika Pavan Kumar Attavar Dr. Padma Rani

Research paper presentation at the 27th AMIC Annual Conference - Communication, Technology, and New Humanism at Chulalongkorn University, Bangkok, Thailand.

A qualitative study was conducted in Manipal, India to study parental attitudes and responses towards young children’s digital media use. The study found that parents had highly positive, highly negative, or mixed attitudes towards young children’s use of digital devices. Their response strategies to children’s digital media activities included open conversations with children, making the devices kid-friendly, and even deception

Parents’ Perceptions of Their Children’s Access and Use of Smart Devices at Home: A Qualitative Study for the Track A - ICC -Individual and Digital Exposure

December, 2017 Indian children and digital media use Sowparnika Pavan Kumar Attavar Dr. Padma Rani

Conference paper presented at the International Communication Association (ICA) Asia Regional Conference held from 14 to 16 December 2017 at SNDT University, Juhu- Mumbai-INDIA.

This qualitative research study explored 1-10-year-old children’s use of smart devices in the Indian scenario. 



Data Journalism, Social Action, and Development

March, 2017 Data journalism, communication for development

Paper presented at the International conference on India’s Communication Policy and Strategy for Development at Manipal Institute of Communication, MAHE, India

In the past few years, big data and its offshoot, open data have played a special role in transforming journalism. In this paper, I argue how open-data-backed data journalism can be a driver of social change. I have examined data journalism in the context of a crucial tenet of communication for development i.e., the participatory approach of development communication

Themes, Trends, and Tools of Data Journalism in India: A Study of The Hindu’s Data Tab

January, 2017 Data Journalism in India Sowparnika Pavan Kumar Attavar

Research paper presented at MICA’s 4th International Conference in Communication and Management (ICMC), Ahmedabad, India.

Primarily used in investigative journalism, data journalism is now being used to report on social, economic, and environmental topics across the globe. Data Journalists dig through a multitude of open data available for public access to identify, probe, establish the cause-effect occurrences, and wherever possible even provide solutions to regional and global problems. This study conducted a content analysis of the national daily, the Hindu’s data journalism section on its website, called the ‘Data tab’.


Area of Interest

Children, adolescents, and media, Child Computer Interaction, children’s films, picture books, brand communication, design communications, data driven journalism, communication technologies and their impact on users, children’s and, user experience research.

Area of Expertise

Marketing and technical communication strategy planning and development, Advertising, Public Relations and Corporate Communications, Qualitative Research methods, participatory research design for research with children.

Area of Research

Social construction of technology and media users’ experiences with technologies; Children and their digital media use; HCI-CCI; Data Journalism, Big Data and Social Change

Professional Affiliations & Contributions

  • Reviewer, Bulletin of Science, Technology, and Society
  • Resource person for conducting workshops on communication and soft skills
  • Member, Technical Writers Network (TWIN), India

Work Experience

Organisation Role Tenure
Ever After Learning, Bangalore Content Strategist - Crafting content marketing strategies 2013-2014
Tech and non-tech organizations, Bangalore Freelance Content Consultant - conceptualizing and creating marketing communications content 2012-2013
Quark Gen IT Solutions, Pune Technical Writer - creating and managing technical communication documents 2009

Connected to devices, disconnected from children: struggles of urban, dual-career parents in India during COVID-19

March 2021 Digital parenting, parental mediation, children’s screen time at home Sowparnika Pavan Kumar Attavar

Amidst high work demands and additional responsibilities at home, dual-working Indian parents struggled to balance work and family. I examine three challenges that Indian working parents faced during the COVID-19 lockdown and the implications of these challenges on the parent-child relationship. Through this I introduce the concept of connected-disconnected, a situation wherein Despite being physically present with them, parents remained connected to digital devices but disconnected from their children, impairing the parent-child relationship in the process.    

Journal of Children and Media 15:1, 138-141, DOI: 10.1080/17482798.2020.1859396


How Children Under 10-years Access and Use Digital Devices at Home and What Parents Feel About It: Insights from India

January, 2018 Indian children’s screen use at home, parental mediation, digital media and Indian family Sowparnika Pavan Kumar Attavar Dr. Padma Rani

This study was conducted to assess how children under 10-years access and use digital devices and parental views about it from an Indian context. Using thematic analysis of in-depth semi-structured interviews with fourteen parents in Manipal, South India, this study examined three critical areas: a) the extent of ownership, access, and use of digital media by young children in their homes; the activities they indulged in and content they engaged with using digital devices b) parental views and c) the strategies that parents used to manage and monitor young children’s digital devices usage.

Global Media Journal (Indian Edition), 10(1), 26-52.