Dr. Padmakumar K

Associate Professor & HOD – Corporate Communication

Manipal Institute of Communication

Qualification: Dr Padmakumar K is an experienced Radio Professional and a Radio Programming, Strategic & Marketing Consultant with a demonstrated history of working in the top FM Radio stations in India. Served various positions as a Breakfast Show RJ, Show Producer and Programming Director. Strong education professional with a doctorate degree (PhD) in Communication & Media Studies. He has experience in teaching a wide range of subjects that includes Radio Production, Media Research, Corporate Communication, Brand Management and Marketing, both at the Bachelors and Masters levels. A seasoned Voice Actor with over 20 years of experience working with TV and Radio Commercials, Documentaries, Corporate Films and Educational Videos.


    Associate Professor & Head Department of Corporate Communication

    PhD Guide at MIC

    Career Placement Co-ordinator


Subject Semester / Year
Introduction to Radio III
Media Research and Criticism V
Brand Planning and Management III


Degree Specialisation Institute Year of passing
PhD Communication MAHE, Manipal 2019
M Phil Communication PSG CAS, Bharathiar University, Coimbatore 2004
MA Communication PSG CAS, Bharathiar University, Coimbatore 2000-2002


Institution / Organisation Designation Role Tenure
Radio City 91.1 FM Programming Director / Breakfast show Jockey Programming Director / Breakfast show Jockey 2006- 2009
Suryan FM 93.5 ( Sun TV network) Breakfast show RJ/ Show Producer Breakfast Show Producer 1999- 2005

Radio, Alternative Media and Development


Area of Interest

Radio Production, Marketing, Media Research & Communication Management

Area of Expertise

Radio, Digital Marketing & Communication Management

Area of Research

Radio, New Media & Alternative Media

Professional Affiliations & Contributions

BOS Member of Bharathiar University, Coimbatore

UGC NET Qualified

Work Experience

Organisation Role Tenure
Suryan FM 93.5 (Sun TV Network), Coimbatore Radio Jockey
Radiocity 91.1 FM, Coimbatore Programming Head

“Understanding the passive listeners of FM radio stations in South India”, OJCMT: Online journal of Communication and Media Technologies, Special Issue: ISSN No: 1986-3497 , January 2016.

Development functions and Community Media: Is it illusory? Journal of Media and Social Development Vol 4 Issue 4, December 2015.

A study on the reporting of suicides in the print media

2009-01-01 Mridhula Mary Benjamin

2009, PG. The study is an attempt to explore how suicides are reported in two popular national dailies.

A study on how Social Networking Sites (SNS) consume space in human life, among young adults with special reference to Facebook

2009-01-01 Shivam A Rai

2009, PG. To understand the patterns and extent of impact of SNS on human life.

A study on 24/7 Tamil TV news channels in Tamil Nadu: audience reception analysis

2011-01-01 RV Prabhavathi

2011, PG. To examine, analyse and understand the audience perception towards Tamil TV news Channels.

A study on the portrayal of homosexuality in the Bollywood movies: a perception analysis

2011-01-01 Shruthi R

2011 . To examine the perception of media professionals and the public on the portrayal of homosexuality in Bollywood films.