Dr. Padmakumar K
Associate Professor & HOD – Corporate Communication
Manipal Institute of Communication
Qualification: Dr Padmakumar K is an experienced Radio Professional and a Radio Programming, Strategic & Marketing Consultant with a demonstrated history of working in the top FM Radio stations in India. Served various positions as a Breakfast Show RJ, Show Producer and Programming Director. Strong education professional with a doctorate degree (PhD) in Communication & Media Studies. He has experience in teaching a wide range of subjects that includes Radio Production, Media Research, Corporate Communication, Brand Management and Marketing, both at the Bachelors and Masters levels. A seasoned Voice Actor with over 20 years of experience working with TV and Radio Commercials, Documentaries, Corporate Films and Educational Videos.
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Associate Professor & Head Department of Corporate Communication
PhD Guide at MIC
Career Placement Co-ordinator
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Introduction to Radio | III |
| Media Research and Criticism | V |
| Brand Planning and Management | III |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| PhD | Communication | MAHE, Manipal | 2019 |
| M Phil | Communication | PSG CAS, Bharathiar University, Coimbatore | 2004 |
| MA | Communication | PSG CAS, Bharathiar University, Coimbatore | 2000-2002 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Radio City 91.1 FM | Programming Director / Breakfast show Jockey | Programming Director / Breakfast show Jockey | 2006- 2009 |
| Suryan FM 93.5 ( Sun TV network) | Breakfast show RJ/ Show Producer | Breakfast Show Producer | 1999- 2005 |
Radio, Alternative Media and Development
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Radio Production, Marketing, Media Research & Communication Management
Area of Expertise
Radio, Digital Marketing & Communication Management
Area of Research
Radio, New Media & Alternative Media
Professional Affiliations & Contributions
BOS Member of Bharathiar University, Coimbatore
UGC NET Qualified
Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| Suryan FM 93.5 (Sun TV Network), Coimbatore | Radio Jockey | |
| Radiocity 91.1 FM, Coimbatore | Programming Head |
“Understanding the passive listeners of FM radio stations in South India”, OJCMT: Online journal of Communication and Media Technologies, Special Issue: ISSN No: 1986-3497 , January 2016.
Development functions and Community Media: Is it illusory? Journal of Media and Social Development Vol 4 Issue 4, December 2015.
A study on the reporting of suicides in the print media
2009-01-01 Mridhula Mary Benjamin
2009, PG. The study is an attempt to explore how suicides are reported in two popular national dailies.
A study on how Social Networking Sites (SNS) consume space in human life, among young adults with special reference to Facebook
2009-01-01 Shivam A Rai
2009, PG. To understand the patterns and extent of impact of SNS on human life.
A study on 24/7 Tamil TV news channels in Tamil Nadu: audience reception analysis
2011-01-01 RV Prabhavathi
2011, PG. To examine, analyse and understand the audience perception towards Tamil TV news Channels.
A study on the portrayal of homosexuality in the Bollywood movies: a perception analysis
2011-01-01 Shruthi R
2011 . To examine the perception of media professionals and the public on the portrayal of homosexuality in Bollywood films.