Dr. Padmakumar K
Associate Professor & HOD – Corporate Communication
Manipal Institute of Communication
Qualification: Dr Padmakumar K is an experienced Radio Professional and a Radio Programming, Strategic & Marketing Consultant with a demonstrated history of working in the top FM Radio stations in India. Served various positions as a Breakfast Show RJ, Show Producer and Programming Director. Strong education professional with a doctorate degree (PhD) in Communication & Media Studies. He has experience in teaching a wide range of subjects that includes Radio Production, Media Research, Corporate Communication, Brand Management and Marketing, both at the Bachelors and Masters levels. A seasoned Voice Actor with over 20 years of experience working with TV and Radio Commercials, Documentaries, Corporate Films and Educational Videos.
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Associate Professor & Head Department of Corporate Communication
PhD Guide at MIC
Career Placement Co-ordinator
SUBJECTS CURRENTLY TEACHING
|Subject||Semester / Year|
|Introduction to Radio||III|
|Media Research and Criticism||V|
|Brand Planning and Management||III|
|Degree||Specialisation||Institute||Year of passing|
|M Phil||Communication||PSG CAS, Bharathiar University, Coimbatore||2004|
|MA||Communication||PSG CAS, Bharathiar University, Coimbatore||2000-2002|
|Institution / Organisation||Designation||Role||Tenure|
|Radio City 91.1 FM||Programming Director / Breakfast show Jockey||Programming Director / Breakfast show Jockey||2006- 2009|
|Suryan FM 93.5 ( Sun TV network)||Breakfast show RJ/ Show Producer||Breakfast Show Producer||1999- 2005|
Radio, Alternative Media and Development
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Radio Production, Marketing, Media Research & Communication Management
Area of Expertise
Radio, Digital Marketing & Communication Management
Area of Research
Radio, New Media & Alternative Media
Professional Affiliations & Contributions
BOS Member of Bharathiar University, Coimbatore
UGC NET Qualified
|Suryan FM 93.5 (Sun TV Network), Coimbatore||Radio Jockey|
|Radiocity 91.1 FM, Coimbatore||Programming Head|
“Understanding the passive listeners of FM radio stations in South India”, OJCMT: Online journal of Communication and Media Technologies, Special Issue: ISSN No: 1986-3497 , January 2016.
Development functions and Community Media: Is it illusory? Journal of Media and Social Development Vol 4 Issue 4, December 2015.
A study on the reporting of suicides in the print media
2009-01-01 Mridhula Mary Benjamin
2009, PG. The study is an attempt to explore how suicides are reported in two popular national dailies.
A study on how Social Networking Sites (SNS) consume space in human life, among young adults with special reference to Facebook
2009-01-01 Shivam A Rai
2009, PG. To understand the patterns and extent of impact of SNS on human life.
A study on 24/7 Tamil TV news channels in Tamil Nadu: audience reception analysis
2011-01-01 RV Prabhavathi
2011, PG. To examine, analyse and understand the audience perception towards Tamil TV news Channels.
A study on the portrayal of homosexuality in the Bollywood movies: a perception analysis
2011-01-01 Shruthi R
2011 . To examine the perception of media professionals and the public on the portrayal of homosexuality in Bollywood films.