Manjula Venkataraghavan

Assistant Professor, Selection Grade

Ms. Manjula Venkataraghavan holds the position of Assistant Professor – Selection Grade, in the department of Corporate Communication, Manipal Institute of Communication, MAHE. She has 13 plus years of teaching experience in the areas of Communication, PR, and Corporate Communication and has dabbled into science and health communication over the last few years. Her core areas of research are new media and development, PR and health communication,

Manipal Institute of Communication

Qualification: M.A (Mass Communication and Journalism) UGC NET– 2015 | SLET (Tamil Nadu) – 2013


    Ms. Manjula teaches both postgraduate and undergraduate courses. She is also in charge of IQAC at MIC and has been serving as the QMR and Nodal officer since 2015.. 


Subject Semester / Year
Science & Health Communication MAMC II, IV
Public Relations MAMC I, II
Introduction to New Media MAMC I, I
Integrated Marketing Communication BAMC III, V
Media Laws & Ethics BAMC I, II
Fundamentals of Internet & New Media BAMC I, I


Degree Specialisation Institute Year of passing
M.A Mass Communication & Journalism Alagappa University 2008


Institution / Organisation Designation Role Tenure
Manipal Institute of Communication, MAHE, Manipal Assistant Professor - Selection Grade Lectures & Academic Duties; IQAC tasks & activities December 2019 onwards.
Manipal Institute of Communication, MAHE, Manipal Assistant Professor-Senior Sale Lectures & Academic Duties; IQAC tasks & activities December 2014 – December 2019
MOP Vaishnav College for Women Assistant Professor & HOD, Electronic Media Admissions, Lectures, and Academic Responsibilities June 2012- October 2014
MOP Vaishnav College for Women Assistant Professor Lectures & Academic Duties 2010 - 2012
MOP Vaishnav College for Women Lecturer Lectures & Academic Duties 2008-2010

“Through their eyes I can work”; A qualitative exploration of rural medical officers’ perception of mHealth”

2019 Manjula Venkataraghavan

International conference presentation at IACMR 2019, Madrid

A study examining the potential of mobile phone technology in health management from rural beneficiaries’ perspective

May, 2018 mHealth Manjula Venkataraghavan

International conference presentation at the 68th ICA conference held at Prague, Czech Republic.

A study on the use of mobile phones among women living with HIV/AIDS in Udupi Taluk”

December, 2017 mHealth Manjula Venkataraghavan

Paper presentation at ICA - Regional 2017, Mumbai

A study to understand the benefits and barriers of healthcare delivery through mobile phones from the rural beneficiary perspective

2017 mHealth Manjula Venkataraghavan

Paper presentation at the international conference, SEARCH Conference, Malaysia

Use of Mobiles by Community Health Workers for Health Care Delivery

January, 2017 mHealth Manjula Venkataraghavan

Paper presentation at ICMC, MICA, Ahmedabad.

Exploring the potential of mobile phones in health care in developing countries: a review of existing literature

2016 Manjula Venkataraghavan

Paper presentation at International Conference of Media And Communication (ICMAC) 2016, Symbiosis, Pune.

A Study on the Usage of Mobile Phones for Cyber Bullying Among Tweens & Teens of Chennai, India

2015 Digital safety; digital literacy; adolescents; Manjula Venkataraghavan

Paper presentation at the international conference, ICCMTD-2015, Dubai


Area of Interest

New Media & Communication effects, Science and Health communication, Development communication, PR, Film appreciation, Media Aesthetics

Area of Expertise

PR, Media Laws, Health Communication, Marketing Communications

Area of Research


Professional Affiliations & Contributions

Member, International Association for Media and Communication Research(IAMCR)

“Through their eyes, I can work” – rural physicians’ perceptions about mobile phone use among community health workers – a qualitative analysis

September 2021 mHealth Manjula Venkataraghavan Dr Padma Rani Dr Chythra Rao Dr Varalakshmi C TK. Krishnapriya

Read here

Physicians who are primary care providers in rural communities form an essential stakeholder group in rural mobile health (mHealth) delivery. This exploratory study was conducted in the Udupi district of Karnataka, India. The purpose of this study was to examine the perceptions of rural medical officers (MOs) (rural physicians) regarding the benefits and challenges of mobile phone use by community health workers (CHWs).

mHealth from the perspectives of Indian rural populace; Urgent need to mainstream mHealth with the emergence of COVID-19

July 2021 mHealth Manjula Venkataraghavan Dr Padma Rani Dr Lena Ashok Dr Padmakumar K

Read here

This study examined the use of mobile phones for health-related purposes from the perspective of rural people of Karnataka. The focus of the study was on their use of mobile phones to seek medical assistance, health information, and services. The study also sought to understand the barriers and challenges faced by the rural folk in accessing health-related services, information, and assistance through mobile phones. A qualitative research approach using in-depth interviews as a data collection tool was applied.

A Study on the Usage of Mobile Phones for Cyber Bullying Among Tweens & Teens of Chennai, India.

2015 New Media effects Manjula Venkataraghavan

Read here

This paper is based on a study that attempts to check on how much cyberbullying exists in the Chennai scenario and how much cyberbullying happens through mobile phones. The study also attempts to find out the most prevalent form of cyberbullying among these children and the reasons why these kids either become a victim or bullies in cyberspace.

A study of the Malayalee-Qatar Diaspora: Cultural Identity and Media Consumption.

2018 Media consumption, Indian diaspora Jinu Jacob Manjula Venkataraghavan

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Media plays an important role in the reconstruction of cultural identities of the diaspora and helps negotiate a borderline existence between the home country and the host country. The diasporic identity is constructed through the use of media and the identity that they carried with them to the new host country. The polarities of the physical connection to the place that they currently stay in and the cultural bond that they share with their native nation constantly tug at them. Media helps in maintaining the constancy in the diasporic identity. Accessibility of ethnic media is a way of maintaining the traditional links with their homeland as it serves as a symbolic bond connecting their cultures to their places of origin which is partly imagined and partly experienced. They form communities to revive memories of the past and strive to achieve closure to their floating lives through their media practices.

Portrayal of The Muslim Community And Islam By Indian Cinema Post 9/11: An Analysis

2013 Film Dr Sandhya Rajasekhar Manjula Venkataraghavan

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Indian cinema has been a mirror to the multidimensional nature of the subcontinent, be it in its portrayal of Indian culture, society, castes, classes, politics, art, or religion. Movies like Bombay depict the trauma of an inter-religious love and marriage of a young Hindu man and a beautiful Muslim woman, and their ultimate triumph, amidst a communal riot. Muslim terrorism was depicted in movies like Roja, Mission Kashmir, Maachis and others, with Kashmir and the Indo-Pakistan conflict as the theme. Minorities especially Muslims, as spies, traitors, or smugglers, has been a common theme in commercial cinema. This paper attempts to examine the representation of a minority community— the Muslims- in Indian cinema post 9/11. The paper presents a content analysis of the films New York, Anwar, and Vishwaroopam. Predominantly, so far, the representation of this minority community in Indian cinema has remained within the dominant discourse, even in its stereotyping.

Impact of Social Media In The Field Of Public Relations And Corporate Communications

October 2013 PR Manjula Venkataraghavan R. Preetha

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Today companies across the world are adopting and adapting social media as a strategic tool to attain a variety of business goals, be it consumer relations, corporate communications, public relations, marketing, internal communications, customer research, etc. Social media has not only enabled public relations and corporate communication personnel to communicate directly with all stakeholders, but has also changed the ways in which corporates interact with media, which holds a significant hold on public opinion. Researchers in this area have come up with viable models to help organizations to infuse social media as a strategic tool for their marketing or PR purposes. This paper is an overview on the impact of social media in the field of public relations and corporate communications.