Shruthi V Shetty
Assistant Professor-Senior Scale
Manipal Institute of Communication
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Internal Auditor-Quality
Coordinator for Alumni Relations
Coordinator for Student Council
Coordinator for Article-19, SOC’s media annual media event
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Public Relations & Advertising | III |
| Brand Planning & Management | III |
| Advertising Principles & Practice | II |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| MS. Communication | Communication Management | Manipal Institute of Communication, Manipal | 2007 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| School of communication | Assistant Professor | 7 years | |
| Manipal Press | Marketing & Corporate Relations | 3 years | |
| SmartWorks | Account Executive & Brand Executive | 3 years |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Advertising, Public Relations, Brand Planning & Management, Corporate Communication, Strategic Media Planning and Marketing.
Area of Expertise
Advertising, Public Relations and Brand Management
Area of Research
Presented papers in national and international conferences in the spheres of PR, Content Marketing and Corporate Social Responsibility. Public Relations and New Media: Stakeholders’ Perspective on Corporate Credibility through Blogging (AMIC) Unbranded Content: Understanding the usage & scope for brands in India (Symbiosis International University) Corporates as Social Contributors: A study of perceptions of Millennials in Manipal (MICA)
Professional Affiliations & Contributions
Workshops conducted on Corporate Etiquette & Soft Skills, Media Relations, Social Media Marketing and Team Building.
Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| 6 years of industry experience in the field of Advertising, Brand Management, Client Servicing & Marketing; handled clients such as Jockey, Reliance, Vodafone, HDFC and Next Retail. |
Guided various masters level student thesis since 2011