Shruthi V Shetty
Assistant Professor-Senior Scale
Shruthi has been an academic for the past 14 years, her areas of expertise include Advertising, Public Relations, Brand Management, Corporate Communication, and Media Planning. She was previously associated with marketing communications in the industry, with 6 years of experience, working in Advertising and Brand Consultancy. She has published the article ‘Trends in Advertising: A Novel Perspective’ in the monograph on ‘Contemporary Trends in Advertising and Public Relations’ published by IIMC, Kottayam. She has presented at national and international conferences, the latest being Media Futures organized by the London School of Economics. Her research interests include Sustainability Communication, Social Media, and Brand Communications. Teaching and talking about brand marketing is her greatest passion.
Manipal Institute of Communication
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Internal Auditor-Quality
Coordinator for Alumni Relations
Coordinator for Student Council
Coordinator for Article-19, SOC’s media annual media event
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Public Relations & Advertising | III |
| Brand Planning & Management | III |
| Advertising Principles & Practice | II |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| MS. Communication | Communication Management | Manipal Institute of Communication, Manipal | 2007 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| School of communication | Assistant Professor | 7 years | |
| Manipal Press | Marketing & Corporate Relations | 3 years | |
| SmartWorks | Account Executive & Brand Executive | 3 years |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Advertising, Public Relations, Brand Planning & Management, Corporate Communication, Strategic Media Planning and Marketing.
Area of Expertise
Advertising, Public Relations and Brand Management
Area of Research
Presented papers in national and international conferences in the spheres of PR, Content Marketing and Corporate Social Responsibility. Public Relations and New Media: Stakeholders’ Perspective on Corporate Credibility through Blogging (AMIC) Unbranded Content: Understanding the usage & scope for brands in India (Symbiosis International University) Corporates as Social Contributors: A study of perceptions of Millennials in Manipal (MICA)
Professional Affiliations & Contributions
Workshops conducted on Corporate Etiquette & Soft Skills, Media Relations, Social Media Marketing and Team Building.
Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| 6 years of industry experience in the field of Advertising, Brand Management, Client Servicing & Marketing; handled clients such as Jockey, Reliance, Vodafone, HDFC and Next Retail. |
Guided various masters level student thesis since 2011