Dr. Shubha H S

Associate Professor; HOD: Media Studies Coordinator : Multimedia Resource Centre

Manipal Institute of Communication


    Associate Professor : Teaching courses to Graduate and Post graduate students

    Coordinator: International Programs, MIC

    Academic committee, MIC

    Examinations committee, MIC

    Technical committee, MIC

    Social media communication team, MAHE

    Chief Editor: Manipal Matters, MAHE

    Warden : Girls hostels, MAHE


Subject Subject code Semester
Broadcast Media Histrionics MMB 616 IV
Design for Print BMC 1204 II
Human Communication and Presentation Skills BMC 1103 I
Sound design and aesthetics MAF 609 I


Degree Specialisation Institute Year of passing
MS Communication Manipal Institute of Communication 2000


Institution / Organisation Designation Role Tenure
Manipal Institute of Communication, Manipal Currently Associate Professor Teaching July 2010 to current
Technische Hochschule Nurnberg Georg Simon Ohm, Nuremberg, Germany Visiting Faculty on fellowship Teaching Dec 2017 May 2018 May 2019
University of Applied Sciences. Bremen, Germany Sabbatical Research July 2015-Aug 2016
University of Applied Sciences Bremen, Germany Visiting Faculty on DAAD Scholarship Teaching May to July 2011
Manipal University Dubai Senior Lecturer Teaching August 2006-July 2010
Manipal Institute of Communication, Manipal Lecturer Teaching August 2002- July 2006
Asian Network for Women in Communication, Manipal Project Associate Project work 2000-02
Muscat Institute of Computer Education, Muscat Trainer Computer trainer 1995
ICDS Ltd. Manipal and Bangalore Officer Administration 1994-95
Dolphin International Pvt Ltd. New Delhi Executive Handling Exports 1992-94

Relationship between Internet use and Health orientation : A study among University students

2015/9 Internet Usage, Health orientation, young people Shubha H S

Study about internet usage for health orientation among young people

Understanding Political Messages In Amul Advertisements.

2019/6/1 Political messages, Advertisements Karthik Nair Shubha H S

Study about Political messages in Amul Advertisements

Effect of shifting orthographic practices of Manipuri Script on millennials.

2018/11/1 Manipuri language script, young people Beda Vikash Shubha H S

Changing nature of Manipuri script

Connected Complexities : Studying Young People's Attachment To The Internet And Its Association With Their Quality Of Life

2018/8 Internet Usage, Quality of life of young people Shubha H S

Study about internet usage among young people

Book Review of Kids Online : Opportunities and Risks for children

2018/1 Internet Usage, children in Europe Shubha H S

Internet use and children

Internet as determinant of quality of life of young adults An exploratory study of under graduate students in Udupi Manipal and Bremen

2017/4 Internet Usage, Quality of life, young people Shubha H S Padma Rani

Study about internet usage by young people and its relationship with their quality of life

Role of Internet in Socio-cultural Adaptation Among International Students: A Study in Germany

2016 Internet Usage, socio cultural adaptation, young people Shubha H S

Study about social cultural adaptation among international students

Asian Strategies for Media Monitoring : GMMP 2005

2004/9 Global Media Monitoring Project, Gender and Media, News Shubha H S

Conducting research on representation of women in news media : Global Media Monitoring Project


Area of Interest

Media Studies, Gender and Media, Health communication, Diaspora studies, Audience studies, New Media, Young users of the media, Broadcast production

Area of Expertise

Internet & New Media, Sound, Radio and aural medium, Non verbal communication, Television studies, Broadcast production

Area of Research

New Media, Internet and ICT, Health communication, Media and Gender, Youth and media, Politics and new media

Professional Affiliations & Contributions

  • Member of International Association of Media & Communication Research(IAMCR)
  • Reviewer, Journalism Practice, Web of Science Journal
  • Chaired academic sessions in national and international conferences
  • Member Board of Studies and Board of Examination in colleges
  • Resource person for conducting workshops on presentation skills, soft skills 

Work Experience

Organisation Role Tenure
Dolphin International Pvt Ltd Executive, sourcing and processing export of various products from India
ICDS Ltd, Manipal and Bangalore Officer, maintained hire purchase and lease accounts
Muscat Institute of Computer Education Trainer
Asian Network of Women in Communication Project Associate, wrote, edited, designed and published a quarterly journal called impact for international circulation, conducted workshops on representation of women in the media

Media and Development

2000-01-07 Shashikala Gurupur Murphy

July 2000, Voices. From media assessment to human development: a case of gender equity.

Why women journalists should network?


November 2000, Women in Journalism, Voices.

Experiences of making of a training manual for community radio

2004-01-04 Kinnari Modi

April 2004, Rediscovering Radio in India, Ford Foundation.

Global media monitoring project : Asian strategies by ANWIC


July 2004, Asia Pacific NGO Forum, Bangkok.

Integrating gender sensitivity into mass communication and journalism curriculum


September 2004, classroom intervention for gender sensitivity, Sarojini Naidu School of Communication an Fine Arts, Hyderabad,

Cultural identification through television soap operas : an exploratory study of women spectators in Indian Diaspora in UAE


February 2008.

Udupi and Subramanya


2006, Outlook Traveller, 101 pilgrimages in India.

Numerous travelogues from Europe


July 2011, www.tsr.net.co.

Internet’s role in quality of life of bachelor degree students in Udupi and Manipal: An exploratory study


December 2012.

A study on the relationship between internet connectedness index and youth culture

2013-01-06 Dr Padma Rani

June 2013, Communicating cultural diplomacy through media, Taylors School of Communication, Malaysia.