Dr. Shubha H. S.
Professor | Head of the Department - Media Studies | Coordinator - Multimedia Resource Centre
Prof. Shubha has been teaching graduate and postgraduate students for more than 20 years. Her interdisciplinary interests took her to departments like Social work and Public health where she taught communication-related courses. She is a media literacy trainer, for the BBC Young Reporter India, trained by BBC Dataleads and Internews. She is a soft skills trainer. She has taught courses and conducted lectures to media students in UAE, Germany, and other institutes in India. In addition to teaching, her expertise lies in scripting and directing videos. Through her Multimedia Resource Centre, she has actively engaged in the production of audio-visual programs on diverse topics.
Manipal Institute of Communication
Qualification: Ph.D. , M.S.(Communication)
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Professor: Teaching courses to Graduate and Postgraduate students
Ph.D. Guide, MIC
Coordinator: International Programs, MIC & Technical committee, MIC
Warden: Girls hostels, MAHE
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Broadcast Media Histrionics | MAMC IV |
| Design for Print | BAMC II |
| Human Communication and Presentation Skills | BAMC I |
| Sound Design and Aesthetics | MAFA I |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| Ph.D. | Media Studies | MAHE, Manipal | 2017 |
| MS | Communication | Manipal Institute of Communication | 2000 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Manipal Institute of Communication, Manipal | Associate Professor | Teaching, research, administration | July 2010 to now |
| Technische Hochschule Nurnberg Georg Simon Ohm, Nuremberg, Germany | Visiting Faculty on fellowship | Teaching | Dec 2017; May 2018; May 2019 |
| University of Applied Sciences. Bremen, Germany | Research fellow | Research | July 2015-Aug 2016 |
| University of Applied Sciences Bremen, Germany | Visiting Faculty on DAAD Scholarship | Teaching | May to July 2011 |
| Manipal University, Dubai | Senior Lecturer | Teaching | August 2006-July 2010 |
| Manipal Institute of Communication, Manipal | Lecturer | Teaching | August 2002- July 2006 |
| Asian Network for Women in Communication, Manipal | Project Associate | Project work | 2000-02 |
| Muscat Institute of Computer Education, Muscat | Trainer | Computer trainer | 1995 |
| ICDS Ltd. Manipal and Bangalore | Officer | Administration | 1994-95 |
| Dolphin International Pvt Ltd. New Delhi | Executive | Handling Exports | 1992-94 |
Understanding Political Messages In Amul Advertisements.
2019/6/1 Political messages, Advertisements Karthik Nair Shubha H S
Study about Political messages in Amul Advertisements
Effect of shifting orthographic practices of Manipuri Script on millennials.
2018/11/1 Manipuri language script, young people Beda Vikash Shubha H S
Changing nature of Manipuri script
Connected Complexities : Studying Young People's Attachment To The Internet And Its Association With Their Quality Of Life
2018/8 Internet Usage, Quality of life of young people Shubha H S
Study about internet usage among young people
Book Review of Kids Online : Opportunities and Risks for children
2018/1 Internet Usage, children in Europe Shubha H S
Internet use and children
Internet as determinant of quality of life of young adults An exploratory study of under graduate students in Udupi Manipal and Bremen
2017/4 Internet usage, quality of life, young people Shubha H S Padma Rani
Study about internet usage by young people and its relationship with their quality of life
Role of Internet in Socio-cultural Adaptation Among International Students: A Study in Germany
2016 Internet Usage, socio cultural adaptation, young people Shubha H S
Study about social cultural adaptation among international students
Asian Strategies for Media Monitoring : GMMP 2005
2004/9 Global Media Monitoring Project, Gender and Media, News Shubha H S
Conducting research on representation of women in news media : Global Media Monitoring Project
The Need for Media Monitoring
2004/7 Women and media representation Shubha H S
Media Monitoring, News, Women and Media
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Media Studies, Gender and Media, Health communication, Diaspora studies, Audience studies, New Media, Young users of the media, Broadcast production
Area of Expertise
Internet & New Media, Sound, Radio and aural medium, Non verbal communication, Television studies, Broadcast production
Area of Research
New Media, Internet and ICT, Health communication, Media and Gender, Youth and media, Politics and new media
Professional Affiliations & Contributions
- Member of International Association of Media & Communication Research(IAMCR)
- Reviewer, Journalism Practice, Web of Science Journal
- Chaired academic sessions in national and international conferences
- Member Board of Studies and Board of Examination in colleges
- Resource person for conducting workshops on presentation skills, soft skills
Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| Dolphin International Pvt Ltd | Executive, sourcing and processing export of various products from India | |
| ICDS Ltd, Manipal and Bangalore | Officer, maintained hire purchase and lease accounts | |
| Muscat Institute of Computer Education | Trainer | |
| Asian Network of Women in Communication | Project Associate, wrote, edited, designed and published a quarterly journal called impact for international circulation, conducted workshops on representation of women in the media |
Media and Development
2000-01-07 Shashikala Gurupur Murthy
July 2000, Voices. From media assessment to human development: a case of gender equity.
Why women journalists should network?
2000-01-11
November 2000, Women in Journalism, Voices.
Experiences of making of a training manual for community radio
2004-01-04 Kinnari Modi
April 2004, Rediscovering Radio in India, Ford Foundation.
Global media monitoring project : Asian strategies by ANWIC
2004-01-07
July 2004, Asia Pacific NGO Forum, Bangkok.
Integrating gender sensitivity into mass communication and journalism curriculum
2004-01-09
September 2004, classroom intervention for gender sensitivity, Sarojini Naidu School of Communication an Fine Arts, Hyderabad,
Cultural identification through television soap operas : an exploratory study of women spectators in Indian Diaspora in UAE
2008-01-02
February 2008.
Udupi and Subramanya
2006-01-01
2006, Outlook Traveller, 101 pilgrimages in India.
Numerous travelogues from Europe
2011-01-07
July 2011, www.tsr.net.co.
Internet’s role in quality of life of bachelor degree students in Udupi and Manipal: An exploratory study
2012-01-12
December 2012.
A study on the relationship between internet connectedness index and youth culture
2013-01-06 Dr Padma Rani
June 2013, Communicating cultural diplomacy through media, Taylors School of Communication, Malaysia.
Exploring socio cultural consequences of male sexual assault
October 2019 Young People Yasmin Ambari Shubha H S
The research explored male sexual assault and its socio cultural consequences.
Study on Impact of Data Privacy Perspective on Indian Youth
October 2019 Data privacy, GDPR, India Bikash Gurung Shubha H S
The research explored the awareness of data privacy among internet users.
Study on news consumption patterns through Facebook by the Youth
October 2018 Internet usage, Social media, Young people Skyla Janice Pereira Shubha H S
The research studied the patterns of young people consuming news through Facebook
The growth of Listicles and its consumption by Youth.
October 2018 Internet usage, News, Young people Rege Shriya Ravindra Manisha Shubha H S
The research explored the use of listicles by young people and compared its preference with long-form articles
A study on the usage of Twitter by Politicians and its influence on voting behavior of youth in Karnataka state Elections 2018
October 2018 Twitter usage, Elections, Young people, political communication Aditya Ranjan Shubha H S
The research studied the use of Twitter among the political parties in Karnataka State elections and explored if the voters were influenced by the Tweets.
Shifting orthographic practices of Manipuri Script in Print Media
October 2017 Language, script, Young people Beda Bikash Salam Shubha H S
The research studied the Manipuri script in the print media and explored how the changing script is affecting the young people in Manipur
A study of the coverage of non-communicable diseases in major English and Kannada daily newspaper in Udupi
May 2018 Non-communicable diseases, Print media Chitra Kotian Shubha H S Sumit Kumar
The research studied the newspapers for news on non-communicable diseases. Interviews were conducted with journalists and doctors about their perspectives on NCD reporting.
An exploratory study on the effects of social media usage on the self esteem of university students in Goa. October 2017
October 2017 Social media usage, self-esteem, Young people Akshatha SamanthShubha H S Shubha H S
The research explored the effects on the self esteem of young people due to the use of social media.
An exploratory study on the use of social media applications by women entrepreneurs in the informal sector
October 2017 Social media usage, Women entrepreneurs Aishwarya Kudva Shubha H S
The research explored how women entrepreneurs in the informal sector use social media applications
Analysis of internet usage on the buying behavior of college students in Udupi and Manipal.
October 2016 Internet usage, online shopping, Young people Veekshitha Kumari Padmashali Shubha H S
The research explored the online shopping habits of students in Udupi and Manipal
Study on Twitter use by External Affairs Minister of India, Sushma Swaraj
October 2016 Twitter usage, Elections, Political communication Vinaya R Mestha Shubha H S
The research analysis of the tweets of India's former External Affairs Minister, Sushma Swaraj
Understanding the online and offline interactions and identity of the youth of Manipal
April 2015 Internet usage, Identity, Young people Yashna Muthanna Shubha H S
The research explored how internet usage and the identity of young people are interrelated
Examining the appeals of Coca Cola and Pepsi Television commercials
October 2014 Appeal, Coca Cola, Pepsi, TV commercials Ashmit Anand Shubha H S
The research examined the appeals of Coca Cola and Pepsi commercials on Television
An expression of Love : A study of the songs in the musical film – Les Miserables
October 2014 Musical films, analysis Liane Noronha Shubha H S
The research examined the songs in the landmark film Les Miserables and their expression of love
Influence of Television advertisements : An analysis of the buying behavior of women in Udupi city
April 2014 Women, Television advertisements, buying behavior Bhavya Pandya Shubha H S
The research studied the buying behavior of women in Udupi and the influence of television advertisements.
An exploratory study on the online shopping habits among women
October 2013 Women, online shopping habits, Internet usage Shambhavi Hiremath Shubha H S
The research explored the online shopping habits of women
Fashion as a symbol of non verbal communication : An Analysis of American origin TV series Gossip Girl
October 2013 Tv Series, Fashion, non verbal communication Nishitha P K Shubha H S
The research analysed an American series and studied how it presents fashion as a symbol of non verbal communication
Interpreting stereotypes and values in children animation : A study of Chota Bheem
October 2013 Television Series, Children, Animation, Stereotypes Apoorva Poojary G Shubha H S
The research interpreted stereotypes and values projected in Chota Bheem
Brand identity and peoples perceptions of Ford, Volkswagon and Toyota in India : A comparative study
April 2013 Brand identity, perception Ben Joel David Shubha H S
The research compared brand identity, perception in automobiles in India. Toyota, Volkswagon and Ford
Coverage of Indian Premier League (IPL) 2012 by two English daily newspapers : The Hindu and The Times of India
October 2012 Indian Premium League 2012, Newspaper Priya Singh Shubha H S
The research compared the coverage of IPL in The Hindu and TOI
New media and political communication : An Analysis of the National E governance plan and its sustainability
October 2012 New Media, Political communication, E governance Narottam Medhora Shubha H S
The research analysed the national e-governance scheme and studied its sustainability
Marketing and its influence : A study of Cadbury’s TV Advertising
April 2012 Influence and marketing, Cadbury’s, TV advertising Anjana Yelavarthy Shubha H S
The research explored the influence of TV advertising of Cadbury’s
Analysis of advertising war between The Times of India and The Hindu and its impact on Media Students of Manipal
October 2012 Advertising war, TOI & The Hindu, Media Students, Narendran Sivakumar Shubha H S
The research analyzed the advertising war between The Hindu and Times of India and how it impacted media students perspective on the two media organizations
Spoof film : A study of the scary movie and its perception among the viewers
October 2012 Movie & Perception Vinayak Prabhu Shubha H S
The perception among viewers of Spoof film
Virtual reality: A study on the evolution of gaming and its impact on the youth with a special reference to ‘Second Life’
October 2011 Online Gaming, Young people, Second Life Nischitha Sharath Shubha H S
The research explored the impact of the online game Second Life on youth
Understanding Bollywood Item numbers : A Feminist Analysis
October 2011 Bollywood Item numbers, Feminist analysis Srinidhi Venkatraman Shubha H S
The research analyzed item numbers in Bollywood from a feminist perspective
Capitalism in Asimov’s Foundation : An Analysis
October 2011 Analysis, Review Kailash Koushik Shubha H S
The research analysed Capitalism in Asimov’s Foundation
Exploratory study on Stress amongst Journalists : Survey in Bangalore
October 2011 Journalists, Stress Poorvi Praveen Shubha H S
The research explored stress among journalists in Bangalore
Friends : A semiotic Analysis of the social messages in the youth iconic sitcom
October 2011 TV Series, Friends, Social communication Ritika Jaipuriyar Shubha H S
The research analyzed the social messages in Friends
Perception of Mens Fairness creams : Exploratory study
October 2011 Men''s Fairness creams; Customer perception Garima Singh Shubha H S
The research explored the perception of Mens fairness creams
Analyzing political ideologies in the narrative of American Sitcoms of the 1970’s : A study of All in the Family
October 2010 TV Series, Political ideologies Anjali Nand Kumar Shubha H S
The research analysed political ideologies in All in the Family
Design Aesthetics in Womens Magazines : An analysis of the current trends in design aesthetics of womens lifestyle magazines : layout, typography and photography
October 2010 Design aesthetics, Womens lifestyle magazines Anandha Kumar Shubha H S
The research analyzed the trends in women's lifestyle magazine design