Ms Aishwarya Prakash's workshop was an enlightening exploration into the intricacies of client servicing, strategy, branding, marketing, and advertising. Covering various topics, Aishwarya provided valuable insights into the nuances that distinguish successful brands in today's competitive landscape.

Aishwarya began by unravelling the core concepts of client servicing and strategy. She highlighted the importance of understanding clients' needs, building strong relationships, and emphasising effective communication. The strategic aspect involved comprehensive market research, goal setting, SWOT analysis, and efficient budgeting and resource allocation. The workshop delved into project management, emphasizing the significance of timeline planning, task delegation, and risk mitigation. Feedback and improvement strategies were discussed, covering client feedback, performance evaluation, and the essential quality of adaptability to evolving circumstances.

Aishwarya underscored the role of innovation and creativity, encouraging participants to think outside the box, engage in continuous learning, and employ creative problem-solving techniques. The challenges faced during the planning and airing of the Flipkart ad served as a practical example. Data analysis, a vital component in modern marketing, was explored to inform strategic decisions. The workshop outlined key roles within agencies: account managers, strategists, creative teams, project managers, data analysts, client communication specialists, and leadership/management. Aishwarya presented compelling examples of successful branding strategies employed by renowned brands like Coca-Cola, Birds of Paradise, Bonkers Corner, and Zomato. Through a deep dive into their Instagram posts and website aesthetics, she highlighted the uniqueness in their approach, demonstrating how consistent branding sets them apart.

The workshop also showcased impactful initiatives, such as Manipal's innovative campaign using heart-shaped red signals to educate on CPR. Additionally, the example of ID Truly's "Better to Butter" butter sticks highlighted the importance of innovative product design. The Session concluded on a high note, leaving participants with a profound understanding of the interconnected elements of client servicing, strategy, and branding. The real-world examples, practical insights, and emphasis on collaboration and adaptability equipped attendees to navigate the dynamic landscape of marketing and advertising successfully. Overall, the workshop was a rich tapestry of knowledge and inspiration for anyone seeking to excel in the ever-evolving field of client servicing and strategy.