Dr Virendra S Ligade

Associate Professor

Department of Pharmacy Management


    Virendra S Ligade is Associate Professor in the Department of Pharmacy Management

    His roles and responsibilities include

    • Member, Research Council, Manipal College of Pharmaceutical Sciences, Manipal
    • Member, Quality Council, Manipal College of Pharmaceutical Sciences, Manipal
    • Recognized ISO Internal auditor (TUV Rheinland, India) Pvt. Ltd. of Manipal Academy of Higher 
    • Teacher Guardian for First B.Pharm students.
    • Experience in preparing the literature reports, market data analysis, report preparations and project presentations.
    • Involved in development of instructional aide, pharmaceutical visual aids, LBL, learning resource materials and laboratory development.
    • Initiated and helped Manipal Academy of Higher Education, Manipal to start new Masters course in Nutraceutical and Cosmeceutical Sciences from academic year 2009.
    • Contributes to consultancy projects and extension services.
    • Approved Co- guide for PhD students.
    • Approved guide for M.Pharm students.
    • Subject Co-ordinator for Pharmaceutical Jurisprudence Theory (PMA 3.4T) of Third Year Pharm D. 
    • Handled research projects sponsored by government agencies like AICTE and DST.



Subject Subject code Semester / Year
Regulatory Affairs PMA-MPD103T M.Pharm Semester-I (Pharmaceutics and Pharmaceutical Administration Specialization)
Managerial Economics and Financial Management PMA-MPD 202T M.Pharm Semester-II (Pharmaceutical Administration Specialization)
Pharmaceutical Administration Practical II PMA-MPD 205P M.Pharm Semester-II (Pharmaceutical Administration Specialization)
Seminars in Pharmaceutical Administration PMA-MPD 206S M.Pharm Semester- I, II and III (Pharmaceutical Administration Specialization)
Research Methodology and Biostatistics PHA-MRM301T M.Pharm Semester- III (Pharmaceutical Administration Specialization)
Retail Business Management PMA-001E M.Pharm Semester- III (Pharmaceutical Administration Specialization)
Research Work MRW401P M.Pharm Semester- III and IV (Pharmaceutical Administration Specialization)
Communication Skills PMA-BP105T B.Pharm Semester - I
Communication Skills PMA-BP111P B.Pharm Semester - I
Environment Sciences PMA-BP206T B.Pharm Semester - II
Pharmaceutical Jurisprudence PMA 3.4T Third Year PharmD


Degree Specialisation Institute Year of passing
PhD (Doctor of Philosophy) Pharmaceutical Sciences Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal 2012
Diploma in Pharmaceutical Production Management (DPPM) Pharmaceutical Production Institute of Pharmaceutical Education and Research 2003
MPharm (Master of Pharmacy) Pharmaceutical Marketing and Administration College of Pharmaceutical Sciences, MAHE, Manipal 2002
BPharm (Bachelor of Pharmacy) KLE’S College of Pharmacy, Karnataka University, Dharwad 1999


Institution / Organisation Designation Role Tenure
Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal Associate Professor Teaching, Research and Documentation 2017 till date
Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal Assistant Professor Teaching, Research and Documentation 2012
Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal Lecturer Teaching, Research and Documentation 2006
Satara College of Pharmacy, Satara, Maharashtra HOD (Diploma in Pharmacy) Administration, Teaching, Research and Documentation 2002

Preparation and evaluation of nano particulate sunscreens containing plant based polyphenols

Co-Principal Investigator and received a research grant of (Rs. 27.17 lakhs) under the scheme Young researcher sponsored by Department of Biotechnology, Ministry of Science and Technology, Government of India

Developing and Patenting Innovative Nutraceutical and Cosmeceutical Products and Framing Regulatory Guidelines

MODROBES Grant of AICTE to Department of Pharmacy Management, MCOPS, Manipal

Theme: Formulation and Evaluation of Nutraceutical, Cosmeceutical and Biopharmaceuticals

SDP Grant of AICTE to Department of Pharmacy Management, MCOPS, Manipal

Theme: Marketing Trends in Nutraceutical, Cosmeceutical and Biopharmaceuticals

National Seminar Grant of AICTE to Department of Pharmacy Management, MCOPS, Manipal


Area of Interest

Pharmaceutical Marketing and Regulatory Affairs

Area of Expertise

Pharmaceutical Marketing, Regulatory Affairs and Cosmeceuticals

Area of Research

Regulatory aspects of Cosmeceuticals, Pharmaceutical Branding

Professional Affiliations & Contributions

Seminars Delivered

  • “SHRINGARA 2018, A National seminar on cosmetology” on the occasion of Women’s day celebration on 8th march 2018. The conference was organized by GARGI, Unit of Women’s cell, SDM College of Ayurveda, Kuthpady, Udupi.  Delivered a talk on “Cosmeceutical preparation and toxicity issues and Regulatory Aspects”
  • “Sunscreens: An Overview” Organized by Indian Society of Cosmetic Chemists, Mumbai, 8th January, 2010
  • “Pharmacists code of ethics” Organized Chemists and Druggists Association, Udupi, 7th October 2012
  • Delivered more than Ten lectures on “Cosmeceuticals” Sponsored by AICTE under staff development programme and Quality improvement programme, Organized by Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal


  • Received Sentinel of Science Award Recipient. 2016 as Top 10 percent of reviewers honoured by Publons under Pharmacology, Toxicology and Pharmaceutics.
  • Prestigious Dr TMA Pai Gold Medal for Outstanding Research -2016. Pallavi K, Venkatesh V, Hitesh J, Chethan G, Ligade V S , Musmade P, Nayak U, Reddy S, Kalthur G, Udupa N, Rao C M, Mutalik S. Development and evaluation of sunscreen creams containing morin-encapsulated nanoparticles for enhanced UV radiation protection and antioxidant activity”. International Journal of Nano medicine, 2015:10 6477-6491.
  • Young Researcher Award: Bhavana Bhat., Virendra Ligade., Pradeep Muragundi., Udupa N. “Quality of Life and  Clinical Efficacy of a Locally Used Polyherbal Formulation Among Type II Diabetes Patients” in the Global Summit on Herbals and Natural Remedies held during 26-27 October 2015 at Chicago, USA. (Oral Presentation)
  • Best Oral Presentation: Kranti.M, Virendra Ligade, Prashant M, Reddy S, Udupa N. “Sunscreens: Regulatory and Analytical aspects. 62nd Indian Pharmaceutical Congress 2010, Manipal. (Oral Presentation)
  • Best Poster Award: Pallavi Hissaria, N.Udupa, D.Kumar., Virendra Ligade.  “OTC. FMCG products: A comparative study of brand awareness. 61st Indian pharmaceutical congress 2009, Ahmedabad
  • Anand Kumar Ghosh, Manisha Chabra, Manthan D Janodia, D. Sreedhar, Virendra Ligade, Ajay Pise, N. Udupa. Competitive Positioning of Various Brands of Topical Steroids. 23rd IPGA, 4-5 November 2006, Chennai
  • Best Poster Award: Manisha, Anand Ghosh, Sreedhar.D, Manthan.J, Ajay P. V.S. Ligade, Udupa.N. Pharmaceutical Education and Professional Pharmacy General Public opinion about the Complementary or Alternative medicine: A Questionnaire based survey. 58th Indian Pharmaceutical Congress, Mumbai, December 1-3, 2006
  • Best Research Paper Award: Kokil S.U, Ligade V.S., Kulkarni A.S and Dias R. J. “Evaluation of Cyclic Glycolamide Conjugates of Acetyl Salicylic Acid.” Indian   Journal of Pharmaceutical Education and Research. 41(3), Jul – Sep, 2007, pg. 219-223.

Professional Memberships

  • External Member, Board of Studies, Gulbarga University
  • Member, Administrative  Board, International Journal of Community Pharmacists
  • Publication Committee Member, Indian Journal Of Hospital Pharmacy
  • Editorial board member, Journal of current pharma research, Dermatology journal
  • Reviewer, International Journal of Current Research and Review, Journal of Current Pharma Research
  • Poster evaluator for IPC 2013, KSPOR 2012-15, Manipal Colliqeum 2014
  • External Examiner, Maharashtra State Board Technical Education, Mumbai
  • External Theory Examiner for KLE’S University, Belgaum, Gulbarga University, Gulbarga Solapur University, Solapur, Shivaji University, Kolhapur. NIITE University, Mangalore
  • Life Member of Association of Pharmaceutical Teachers of India, 2004
  • Life Member of Indian Society of Technical Education, 2004
  • Life Member of Association of Community Pharmacists of India (ACPI), 2007
  • Founder Member International Society for Pharmaconomics and Outcome Research- India, 2008
  • Life Member of Indian Pharmacy Graduates Association 2010
  • Registered Pharmacist at Maharashtra State Pharmacy Council, 2003

Work Experience

Organisation Role Tenure
Alkem Laboratories Product Executive 2002

Look-alike, sound-alike drugs in India

2015-10-10 Virendra S Ligade

Current Science

Development and evaluation of sunscreen creams containing morin-encapsulated nanoparticles for enhanced UV radiation protection and antioxidant activity

2015-10-10 Pallavi KS Venkatesh V Jagani H Chethan G Ligade VS Musmade PB Usha Y N Sreenivasa R Reddy Kalthur G Udupa N

International Journal of Nanomedicine

Cosmeceuticals: Dermatologists Perception

2015-01-07 Virendra S.L Sreedhar D Manthan. J Pradeep M Udupa N

The Pharma Review

Sun Protection Factor: science or advertising?

2014-01-11 Musmade Prashant Ligade Virendra

Current Science

Cosmeceuticals: Are they truly worth the cost?

2009-01-01 Virendra S. Ligade D. Sreedhar J. Manthan N. Udupa

Indian Journal of Dermatology, Venereology and Leprology

Cosmeceuticals: Science or Marketing

2007-25-04 Virendra S.Ligade D.Sreedhar Manthan Ajay N.Udupa

Current Science

Promotion in Pharmaceutical Marketing


CHAPTER in "Pharmaceutical Marketing and Management" Publisher: Manipal Academy of Higher Education Press, Manipal

Careers in cosmetic industry


CHAPTER in "Evolving Pharmacy Profession - Education, Research and Beyond" Publisher: Association of Pharmaceutical Teachers of India

A new era of Cosmetic Therapy in Pharmaceuticals


CHAPTER in "Cosmeceuticals and Nutraceuticals: An Overview of Regulations" Publisher: Career Publications, Nasik

Nanotechnology in Cosmeceuticals in Nanotechnology in Healthcare


CHAPTER in "Nanotechnology in Healthcare" Publisher: S.P Publications, Jaipur

Impact of Nanotechnology on Indian Economy

2013-07-02 Pradeep M Muragundi

CHAPTER in "Exploring nanotechnology in Health Care", Publisher: Manipal Academy of Higher Education Press, Manipal

Inventory Management in Industrial Pharmacy


CHAPTER in "Industrial Pharmacy" Publisher: Prism Publications, Bangalore

Emerging trend of pharmacoeconomics and health outcomes research in India

2018-25-03 B. S. Suhas D. Pavan K. Garav P. D. Ahiawodzi

Current Science

Digitalize Pharmaceutical Marketing: Medical Representative Perspective

2017-15-07 Lad P Pradeep M Muragundi

Research J. Pharm. and Tech.

Nanocrystals of naringin and its preparations

Co- inventor: (Indian patent application no. 1818/CHE/2014)

Understanding the need and assessing the cost effectiveness of introducing thermostable vaccines in India

2008-01-01 Vidhya KS

PG, 2008 - Part-II. The significance of study was: understanding the gaps in Indian immunisation program. Role of thermostable vaccine technology in filling the gap. Assess the incremental costs and effects of introducing thermostable UIP vaccines into national immunisation programs assessing the cost effectiveness of introducing a thermostable vaccine in India.

To assess the feasibility factors for the launch and implementation of hospital information system in Maharashtra and Karnataka

2009-01-01 Vasvi

PG, 2009, Part-II. To find out whether the mid size hospitals are potential segment for HIS. To assess the acceptance level for certain unconventional methods of HIS promotion. To find out the features and services which are specifically required by mid size hospitals. To find out the factors which are holding back the doctors from procuring a HIS for small size hospital.

Marketing plan for the launch of new brand of zoledronic acid

2010-01-01 Bhushan S Malpure

PG 2010, Part-II. Main aim of the study is to formulate the appropriate launch strategy for zoledronic acid in indian market. it is done by in-depth analysis of the present market situation. The objective of the study is to synchronise the market situation with that of Wintac’s competitiveness.

Comparative study of angiotensin receptor blocker formulation patents

2010-01-01 Preeti Mishra

PG, 2010, Part-II. To evaluate the patents listed in orange book and get the information related to patent expiry as well as patent filing trend, to study the granted patents and published patent applications for different sartans, To study the recent trends in formulation patents of sartans with respect to assignee and year of grant, To find out market status of all sartans in terms of monopoly.

What doctors expect from medical representative

2011-01-01 Ankush C

PG, 2011, Part-II. To find out the effectiveness of personal selling in perception of doctors. To find out exactly what doctors expect from medical representative. To compare the change in expectations from 70’s to current time.

Study on assessment of quality of life and clinical efficacy after the administration of insol - n tablets for the management of diabetes mellitus

2012-01-01 Sahana Kini T

PG, 2012, Part-II. The growing interest in health-related quality of life in general and diabetes-related quality of life in particular as a positive trend. This trend reflects a deeper understanding and appreciation of the crucial role of behavioural and psychosocial factors in the lives of patients. Recognition of fact that diabetes can affect patients' quality of life, and that perceived quality of life can powerfully affect a person's commitment to active diabetes self-management.

Perception, Attitude and Experience of Lady Medical Representatives towards Sales Profession

2018-01-05 Saswothi Priyadarshni

2018. (Postgraduate project)

Perception Analysis of Medical Representatives towards Branded and Generic drugs

2018-02-05 Kiran Pansare

2018 (Postgraduate project)

Digitalize Pharmaceutical Marketing: Medical Representative Perspective

2017-02-05 Pratik Lad

2017 (Postgraduate project)

Emerging trend of pharmacoeconomics and health outcomes research in India

2017-02-03 B. S. Suhas D. Pavan K. Garav P. D. Ahiawodzi

2017. (Undergraduate project)

Selection of brand names for drugs by pharmaceutical companies

2016-02-03 Tanya S Arbind K

2016 (Undergraduate project)