Dr Virendra S Ligade
Associate Professor
Date of Joining: 01.06.2006
Department of Pharmacy Management
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
- Member, Research Council, Manipal College of Pharmaceutical Sciences, Manipal
- Member, Quality Council, Manipal College of Pharmaceutical Sciences, Manipal
- Recognized ISO Internal auditor (TUV Rheinland, India) Pvt. Ltd. of Manipal Academy of Higher
- Teacher Guardian for First B.Pharm students.
- Experience in preparing the literature reports, market data analysis, report preparations and project presentations.
- Involved in development of instructional aide, pharmaceutical visual aids, LBL, learning resource materials and laboratory development.
- Initiated and helped Manipal Academy of Higher Education, Manipal to start new Masters course in Nutraceutical and Cosmeceutical Sciences from academic year 2009.
- Contributes to consultancy projects and extension services.
- Approved Co- guide for PhD students.
- Approved guide for M.Pharm students.
- Subject Co-ordinator for Pharmaceutical Jurisprudence Theory (PMA 3.4T) of Third Year Pharm D.
- Handled research projects sponsored by government agencies like AICTE and DST.
Virendra S Ligade is Associate Professor in the Department of Pharmacy Management
His roles and responsibilities include
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Regulatory Affairs | M.Pharm Semester-I (Pharmaceutics and Pharmaceutical Administration Specialization) |
| Managerial Economics and Financial Management | M.Pharm Semester-II (Pharmaceutical Administration Specialization) |
| Pharmaceutical Administration Practical II | M.Pharm Semester-II (Pharmaceutical Administration Specialization) |
| Seminars in Pharmaceutical Administration | M.Pharm Semester- I, II and III (Pharmaceutical Administration Specialization) |
| Research Methodology and Biostatistics | M.Pharm Semester- III (Pharmaceutical Administration Specialization) |
| Retail Business Management | M.Pharm Semester- III (Pharmaceutical Administration Specialization) |
| Research Work | M.Pharm Semester- III and IV (Pharmaceutical Administration Specialization) |
| Communication Skills | B.Pharm Semester - I |
| Communication Skills | B.Pharm Semester - I |
| Environment Sciences | B.Pharm Semester - II |
| Pharmaceutical Jurisprudence | Third Year PharmD |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| PhD (Doctor of Philosophy) | Pharmaceutical Sciences | Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal | 2012 |
| Diploma in Pharmaceutical Production Management (DPPM) | Pharmaceutical Production | Institute of Pharmaceutical Education and Research | 2003 |
| MPharm (Master of Pharmacy) | Pharmaceutical Marketing and Administration | College of Pharmaceutical Sciences, MAHE, Manipal | 2002 |
| BPharm (Bachelor of Pharmacy) | KLE’S College of Pharmacy, Karnataka University, Dharwad | 1999 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal | Associate Professor | Teaching, Research and Documentation | 2017 till date |
| Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal | Assistant Professor | Teaching, Research and Documentation | 2012 |
| Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal | Lecturer | Teaching, Research and Documentation | 2006 |
| Satara College of Pharmacy, Satara, Maharashtra | HOD (Diploma in Pharmacy) | Administration, Teaching, Research and Documentation | 2002 |
Preparation and evaluation of nano particulate sunscreens containing plant based polyphenols
Co-Principal Investigator and received a research grant of (Rs. 27.17 lakhs) under the scheme Young researcher sponsored by Department of Biotechnology, Ministry of Science and Technology, Government of India
Developing and Patenting Innovative Nutraceutical and Cosmeceutical Products and Framing Regulatory Guidelines
MODROBES Grant of AICTE to Department of Pharmacy Management, MCOPS, Manipal
Theme: Formulation and Evaluation of Nutraceutical, Cosmeceutical and Biopharmaceuticals
SDP Grant of AICTE to Department of Pharmacy Management, MCOPS, Manipal
Theme: Marketing Trends in Nutraceutical, Cosmeceutical and Biopharmaceuticals
National Seminar Grant of AICTE to Department of Pharmacy Management, MCOPS, Manipal
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Pharmaceutical Marketing and Regulatory Affairs
Area of Expertise
Pharmaceutical Marketing, Regulatory Affairs and Cosmeceuticals
Area of Research
Regulatory aspects of Cosmeceuticals, Pharmaceutical Branding
Professional Affiliations & Contributions
Seminars Delivered
- “SHRINGARA 2018, A National seminar on cosmetology” on the occasion of Women’s day celebration on 8th march 2018. The conference was organized by GARGI, Unit of Women’s cell, SDM College of Ayurveda, Kuthpady, Udupi. Delivered a talk on “Cosmeceutical preparation and toxicity issues and Regulatory Aspects”
- “Sunscreens: An Overview” Organized by Indian Society of Cosmetic Chemists, Mumbai, 8th January, 2010
- “Pharmacists code of ethics” Organized Chemists and Druggists Association, Udupi, 7th October 2012
- Delivered more than Ten lectures on “Cosmeceuticals” Sponsored by AICTE under staff development programme and Quality improvement programme, Organized by Manipal College of Pharmaceutical Sciences, Manipal Academy of Higher Education, Manipal
Awards
- Received Sentinel of Science Award Recipient. 2016 as Top 10 percent of reviewers honoured by Publons under Pharmacology, Toxicology and Pharmaceutics.
- Prestigious Dr TMA Pai Gold Medal for Outstanding Research -2016. Pallavi K, Venkatesh V, Hitesh J, Chethan G, Ligade V S , Musmade P, Nayak U, Reddy S, Kalthur G, Udupa N, Rao C M, Mutalik S. Development and evaluation of sunscreen creams containing morin-encapsulated nanoparticles for enhanced UV radiation protection and antioxidant activity”. International Journal of Nano medicine, 2015:10 6477-6491.
- Young Researcher Award: Bhavana Bhat., Virendra Ligade., Pradeep Muragundi., Udupa N. “Quality of Life and Clinical Efficacy of a Locally Used Polyherbal Formulation Among Type II Diabetes Patients” in the Global Summit on Herbals and Natural Remedies held during 26-27 October 2015 at Chicago, USA. (Oral Presentation)
- Best Oral Presentation: Kranti.M, Virendra Ligade, Prashant M, Reddy S, Udupa N. “Sunscreens: Regulatory and Analytical aspects. 62nd Indian Pharmaceutical Congress 2010, Manipal. (Oral Presentation)
- Best Poster Award: Pallavi Hissaria, N.Udupa, D.Kumar., Virendra Ligade. “OTC. FMCG products: A comparative study of brand awareness. 61st Indian pharmaceutical congress 2009, Ahmedabad
- Anand Kumar Ghosh, Manisha Chabra, Manthan D Janodia, D. Sreedhar, Virendra Ligade, Ajay Pise, N. Udupa. Competitive Positioning of Various Brands of Topical Steroids. 23rd IPGA, 4-5 November 2006, Chennai
- Best Poster Award: Manisha, Anand Ghosh, Sreedhar.D, Manthan.J, Ajay P. V.S. Ligade, Udupa.N. Pharmaceutical Education and Professional Pharmacy General Public opinion about the Complementary or Alternative medicine: A Questionnaire based survey. 58th Indian Pharmaceutical Congress, Mumbai, December 1-3, 2006
- Best Research Paper Award: Kokil S.U, Ligade V.S., Kulkarni A.S and Dias R. J. “Evaluation of Cyclic Glycolamide Conjugates of Acetyl Salicylic Acid.” Indian Journal of Pharmaceutical Education and Research. 41(3), Jul – Sep, 2007, pg. 219-223.
Professional Memberships
- External Member, Board of Studies, Gulbarga University
- Member, Administrative Board, International Journal of Community Pharmacists
- Publication Committee Member, Indian Journal Of Hospital Pharmacy
- Editorial board member, Journal of current pharma research, Dermatology journal
- Reviewer, International Journal of Current Research and Review, Journal of Current Pharma Research
- Poster evaluator for IPC 2013, KSPOR 2012-15, Manipal Colliqeum 2014
- External Examiner, Maharashtra State Board Technical Education, Mumbai
- External Theory Examiner for KLE’S University, Belgaum, Gulbarga University, Gulbarga Solapur University, Solapur, Shivaji University, Kolhapur. NIITE University, Mangalore
- Life Member of Association of Pharmaceutical Teachers of India, 2004
- Life Member of Indian Society of Technical Education, 2004
- Life Member of Association of Community Pharmacists of India (ACPI), 2007
- Founder Member International Society for Pharmaconomics and Outcome Research- India, 2008
- Life Member of Indian Pharmacy Graduates Association 2010
- Registered Pharmacist at Maharashtra State Pharmacy Council, 2003
Work Experience
| Organisation | Role | Tenure |
|---|---|---|
| Alkem Laboratories | Product Executive | 2002 |
Look-alike, sound-alike drugs in India
2015-10-10 Virendra S Ligade
Current Science
Development and evaluation of sunscreen creams containing morin-encapsulated nanoparticles for enhanced UV radiation protection and antioxidant activity
2015-10-10 Pallavi KS Venkatesh V Jagani H Chethan G Ligade VS Musmade PB Usha Y N Sreenivasa R Reddy Kalthur G Udupa N
International Journal of Nanomedicine
Cosmeceuticals: Dermatologists Perception
2015-01-07 Virendra S.L Sreedhar D Manthan. J Pradeep M Udupa N
The Pharma Review
Sun Protection Factor: science or advertising?
2014-01-11 Musmade Prashant Ligade Virendra
Current Science
Cosmeceuticals: Are they truly worth the cost?
2009-01-01 Virendra S. Ligade D. Sreedhar J. Manthan N. Udupa
Indian Journal of Dermatology, Venereology and Leprology
Cosmeceuticals: Science or Marketing
2007-25-04 Virendra S.Ligade D.Sreedhar Manthan Ajay N.Udupa
Current Science
Promotion in Pharmaceutical Marketing
2016-14-01
CHAPTER in "Pharmaceutical Marketing and Management" Publisher: Manipal Academy of Higher Education Press, Manipal
Careers in cosmetic industry
2015-22-10
CHAPTER in "Evolving Pharmacy Profession - Education, Research and Beyond" Publisher: Association of Pharmaceutical Teachers of India
A new era of Cosmetic Therapy in Pharmaceuticals
2011-02-04
CHAPTER in "Cosmeceuticals and Nutraceuticals: An Overview of Regulations" Publisher: Career Publications, Nasik
Nanotechnology in Cosmeceuticals in Nanotechnology in Healthcare
2011-02-11
CHAPTER in "Nanotechnology in Healthcare" Publisher: S.P Publications, Jaipur
Impact of Nanotechnology on Indian Economy
2013-07-02 Pradeep M Muragundi
CHAPTER in "Exploring nanotechnology in Health Care", Publisher: Manipal Academy of Higher Education Press, Manipal
Inventory Management in Industrial Pharmacy
2014-02-04
CHAPTER in "Industrial Pharmacy" Publisher: Prism Publications, Bangalore
Emerging trend of pharmacoeconomics and health outcomes research in India
2018-25-03 B. S. Suhas D. Pavan K. Garav P. D. Ahiawodzi
Current Science
Digitalize Pharmaceutical Marketing: Medical Representative Perspective
2017-15-07 Lad P Pradeep M Muragundi
Research J. Pharm. and Tech.
Nanocrystals of naringin and its preparations
Co- inventor: (Indian patent application no. 1818/CHE/2014)
Understanding the need and assessing the cost effectiveness of introducing thermostable vaccines in India
2008-01-01 Vidhya KS
PG, 2008 - Part-II. The significance of study was: understanding the gaps in Indian immunisation program. Role of thermostable vaccine technology in filling the gap. Assess the incremental costs and effects of introducing thermostable UIP vaccines into national immunisation programs assessing the cost effectiveness of introducing a thermostable vaccine in India.
To assess the feasibility factors for the launch and implementation of hospital information system in Maharashtra and Karnataka
2009-01-01 Vasvi
PG, 2009, Part-II. To find out whether the mid size hospitals are potential segment for HIS. To assess the acceptance level for certain unconventional methods of HIS promotion. To find out the features and services which are specifically required by mid size hospitals. To find out the factors which are holding back the doctors from procuring a HIS for small size hospital.
Marketing plan for the launch of new brand of zoledronic acid
2010-01-01 Bhushan S Malpure
PG 2010, Part-II. Main aim of the study is to formulate the appropriate launch strategy for zoledronic acid in indian market. it is done by in-depth analysis of the present market situation. The objective of the study is to synchronise the market situation with that of Wintac’s competitiveness.
Comparative study of angiotensin receptor blocker formulation patents
2010-01-01 Preeti Mishra
PG, 2010, Part-II. To evaluate the patents listed in orange book and get the information related to patent expiry as well as patent filing trend, to study the granted patents and published patent applications for different sartans, To study the recent trends in formulation patents of sartans with respect to assignee and year of grant, To find out market status of all sartans in terms of monopoly.
What doctors expect from medical representative
2011-01-01 Ankush C
PG, 2011, Part-II. To find out the effectiveness of personal selling in perception of doctors. To find out exactly what doctors expect from medical representative. To compare the change in expectations from 70’s to current time.
Study on assessment of quality of life and clinical efficacy after the administration of insol - n tablets for the management of diabetes mellitus
2012-01-01 Sahana Kini T
PG, 2012, Part-II. The growing interest in health-related quality of life in general and diabetes-related quality of life in particular as a positive trend. This trend reflects a deeper understanding and appreciation of the crucial role of behavioural and psychosocial factors in the lives of patients. Recognition of fact that diabetes can affect patients' quality of life, and that perceived quality of life can powerfully affect a person's commitment to active diabetes self-management.
Perception, Attitude and Experience of Lady Medical Representatives towards Sales Profession
2018-01-05 Saswothi Priyadarshni
2018. (Postgraduate project)
Perception Analysis of Medical Representatives towards Branded and Generic drugs
2018-02-05 Kiran Pansare
2018 (Postgraduate project)
Digitalize Pharmaceutical Marketing: Medical Representative Perspective
2017-02-05 Pratik Lad
2017 (Postgraduate project)
Emerging trend of pharmacoeconomics and health outcomes research in India
2017-02-03 B. S. Suhas D. Pavan K. Garav P. D. Ahiawodzi
2017. (Undergraduate project)
Selection of brand names for drugs by pharmaceutical companies
2016-02-03 Tanya S Arbind K
2016 (Undergraduate project)