Dr. Shilpa Gopal

Assistant Professor – Senior scale

Department of Commerce

Qualification: PhD in Consumer Behavior ; MBA; B.Com


    • Class coordinator BBA First year batch of 2021- 2024
    • SPOC for Marketing Campaign 2022


Subject Semester / Year
Strategic Management V
Managing Performance III


Degree Specialisation Institute Year of passing
B.Com Management Madras Univeristy 1998
MBA Marketing and Finance Bharathiar University , Coimbatore 2000
PhD Consumer Behavior Periyar University 2013


Institution / Organisation Designation Role Tenure
National Institute of Technology - Tiruchirappalli Faculty Teaching and research Improvising the quality of coaching and Research activities . Planning policies for the overall development of the students. Coordinating the admission and public relations July 2017 - December 2019
Jawahar Institute of Science -Salem Associate Professor and HOD Teaching, research and planning the strategic areas of the Institute. Improving the quality of curriculum, coaching and research. Planning policies for the admissions and placements 15-09-2016 till 15-06-2017
Vasan Institute of Ophthalmology and Research Principal Directing and planning the strategic areas of the Institute 06-05-2013 till 04-09-2016
Icfai National College , ICFAI University ,Hyderabad Faculty member Project and Management Thesis guidance November 2005 –July 2009
Sona School of Management Lecturer Faculty Supervisor and project guidance June 2001 – May 2003

Consumer Perception Towards Ready-To Eat Food Products: Evidence From A Tier Ii City- Salem

March 2021 Dr.Shilpa Gopal Dr.S.B.Inayath Ahamed Dr.Trupthi

Turkish Online Journal of Qualitative Inquiry (TOJQI) , Volume 12, Issue 4, : -571-581

Factors triggering purchase intention and customer satisfaction between rural and urban markets of India- A solution for Manufacturers in the Indian Two wheeler sector

December 2019 Dr.Shilpa Gopal Mr.Eshwaran Venkatakrishnan

International Journal of Multidisciplinary Educational Research ISSN 2277-7881Vol 8, Issue 12(4)

Factors influencing the effective use of Smart phones – A case of rural areas in Andhra Pradesh

April 2018 Dr.Shilpa Gopal Mr.Manchala Chaithanya Reddy

International Journal of Management Research and Review.

A segmentation study on the women consumers of Salem based on their consumption pattern of Ready-To-Eat Food

June 2014 Dr.Shilpa Gopal

Indian Streams Research- International Recognized Multidisciplinary Research Journal ISSN No- 2230 7850, Vol 4, Issue 5

Managing diffusion of innovation in Ready-To-Eat Food Products in India”

December 28-30, 2011

E-business, Management, and Economics, Conference Proceedings of International Conference on E-business , Management and Economics (ICEME 2011)

Conspicuous Consumption of Gen Y –A empirical study on the impulse buying behavior of GenY consumers

November 2011.

Indian Journal Of Applied Research Volume 1, Issue III,

Diffusion of Innovation in Ready-To-Eat Food Products in India with special reference to Salem City in Tamil Nadu

September 2011

MTC Global Journal for Management and entrepreneurship, ISSN 2231-3710 –Vol1(20 July 2011- Sep 2011), pp 142-152.

Developing employability Skills in Management Education in Global perspective- An empirical study

February 2011

Proceedings of International conference on Global Business environment and its impact on management education ( ICGBEIM


Area of Interest

Marketing , Consumer Behaviour

Area of Expertise

Marketing, Service Marketing , Srategic Management , Business Ethics

Area of Research

Marketing and Consumer Behaviour

Professional Affiliations & Contributions

We learn more about a subject when we start teaching it to others. The urge to pursue research and passion for teaching enables me to adopt a student centric teaching methodology. Developing live cases and caselets is a pedagogy which I adopt in the classes. This enables the students to have a 360 degree learning about the application of the concepts in the real time corporate scenario. As a part of the teaching agenda , I also help to develop a entrepreneur mind set in the students and give them exposures to the start ups through the research agenda.

There are healthy and heated discussions and debates over the various recent happening of the corporate sector .Simulated exercises help the students to grasp the concepts in an interesting way , making learning a fun.

The focus of my teaching agenda is to create an inquisitive mind in the students to help them take up innovative business ideas and develop their own start-ups so that they can be job providers and can contribute towards the building up on the community and Nation as such.

Guest Lectures

Christ college Bangalore –Reseorce persons


International Conference – Jain CMS College Banglaore

Board of studies – member

Periyar University _Salem and Gnanamani College of Arts and Science

Member – Board of Examiners

Kamadenu Arts and Science College – Sathyamanagalam – Tamilandu

A study of risk and return analysis of the selected equities of the Automobile sector.

The study focuses on those Automobile stocks that are prominent players in the National Stock Exchange, India

Factors triggering purchase intention and customer satisfaction between rural and urban markets of India- A solution for Manufacturers in the Indian Two wheeler sector

The project was published as a research paper.

Factors influencing the effective use of Smart phones – A case of rural areas in Andhra Pradesh

The study focused on the aspects of smart phone usage and a research paper was published out of the study.