Every year, for the past 11 years, students from Manipal Academy of Higher Education’s School of Communication have helped organize Namma Angadi, a three-day exhibition and sale of traditional products made by young artisans from Karnataka.
Promoted by Concerned for Working Children, a non-profit organization that works to empower children as well as adults, Namma Angadi was set up in 1992 to help rural craftsmen find a market for their products.
as well as natural products such as fertilisers, kokum, shikakai, aloevera soaps and edibles like honey and cashews.
Young artisans also get a chance to showcase their skills, and the proceeds from the event are used to fund Namma Bhoomi ('our land'), a 6.35 acre campus in Kundapur town in Udupi District, where working children get a chance to continue with their education while earning a living.
Organising the annual Namma Angadi is now a part of the event management curriculum of students pursuing a Master’s degree at the School of Communication.