Shankaralinga V B

Assistant Professor

department of commerce

Qualification: B.E (Mechanical Engineering), M.B.A (Marketing & Systems)

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Working as an assistant professor in Department of Commerce, Manipal Academy of Higher Education Manipal in the area of Business Statistics and Mathematics

SUBJECTS CURRENTLY TEACHING

Subject Subject code Semester
Business Statistics & Mathematics-II BBA-106 Second

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
B.E. (Bachelor of Engineering) Mechanical Engineering BMSCE, Bangalore 2005
MBA Marketing & Systems M P Birla Institute of Management 2008

Experience

Institution / Organisation Designation Role Tenure
Dayanandasagar College Assistant Professor 8 years

Analysis of Brand Image in the FMCG industry with respect to Shampoos

Shankaralinga V B

The objective of this project is to analyze the influence of brand image on consumer buying behavior with reference to shampoos and also to analyze the attitudes of consumers towards various shampoo brands