Since the inception of the Department in 1992, global communication has propelled us into the new millennium with engineering innovations and newer technologies to evolve into incorporating Electronic Media along side Printing Media offering a Bachelor’s Degree in Media Technology. The department provides comprehensive in-depth study in modern Graphic Arts Technology and Media Sciences.


The program deal with Digital Graphic Design, Material Science, Offset Technology, Audio Video Studios, Electronic Media, Flexography, Gravure and Screen Printing, Digital Photography, Animation Technology, Digital Print Systems, Sound Engineering, Color Science and Technology, Industrial Book Binding and Print Finishing, Video Codecs and Standards, Video Production, Packaging Design and Testing, Continuous Stationery and Specialty Printing, Security Printing, Principles of Advertising, Media Research, Packaging Management, Quality Management for Graphic Arts, Printronics, Media Law and Ethics, E-Publishing, and Graphic Designing to mention a few.


The newly Setup Media Studio complete with industry standard hardware and software provide students with abundant opportunities to excel with their creativity. In addition the Department has the best laboratory facilities in the country . These Laboratories are equipped with:

  • Latest software from Esko Graphics for Packaging designing
  • Xitron Navigator RIP and Technova PoliRIP for prepress technology
  • IGT Printability Tester and KPP Flexo proofer for Quality Testing,
  • X- rite devices and software to study colour Management
  • Hybrid Flexo Cum Gravure Machine and Auto Print offset machines for printing purposes



PEO1. Graduates will be successful entrepreneurs or employed in print, media and allied industries.

PEO2. Graduates will utilize the principles of print and media technology in industrial practices, projects and in pursuing higher studies.

PEO3. Graduates will be competent in applying the knowledge of basic sciences, print and media to evolve newer processes, products and services.

PEO4. Graduates will have effective communication skills and leadership qualities required for managerial positions.

PEO5. Graduates will be engaged in life-long learning, which will enhance their careers and provide flexibility to respond to changing professional and societal needs.



PO1. Engineering Knowledge: Apply the knowledge of mathematics, science, engineering fundamentals, and an engineering specialization to the solution of complex engineering problems.

PO2. Problem analysis: Identify, formulate, research literature, and analyse complex engineering problems reaching substantiated conclusions using first principles of mathematics, natural sciences, and engineering sciences.

PO3. Design/development of solutions: Design solutions for complex engineering problems and design system components or processes that meet the specified needs with appropriate consideration for the public health and safety, and the cultural, societal, and environmental considerations.

PO4. Conduct investigations of complex problems: Use research-based knowledge and research methods including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions.

PO5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern engineering and IT tools including prediction and modelling to complex engineering activities with an understanding of the limitations.

PO6. The Engineer and Society: Apply reasoning informed by the contextual knowledge to assess societal, health, safety, legal, and cultural issues and the consequent responsibilities relevant to the professional engineering practice.

PO7. Environment and Sustainability: Understand the impact of the professional engineering solutions in societal and environmental contexts, and demonstrate the knowledge of need for sustainable development.

PO8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the engineering practice.

PO9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.

PO10. Communication: Communicate effectively on complex engineering activities with the engineering community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.

PO11. Project Management and Finance: Demonstrate knowledge and understanding of the engineering and management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.

PO12. Life-long learning: Recognise the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.



PSO1. Exhibit entrepreneurial skills in the area of Print, Media and allied fields.

PSO2. Ability to plan, design and develop print and media products to meet the customer needs.



  • Graduates can be entrepreneurs, consultants or a freelancer in digital photography, graphic designing, copy writer, sound engineering, graphics, multimedia & web design, animation technology, printing material testing, colour analysis & reproduction, and e-publishing.
  • After completing the program, graduates can go for higher studies or can write GRE/TOEFL and apply for further studies abroad in universities like Rochester Institute of Technology, London College of Communication, Chemnitz University of Technology, and other universities in UK, US, Germany, Australia and Canada. Students interested in Management subjects can also opt for Master's in Business Administration.



The Department of Media Technology, MIT offers the following programs:


B.Tech - Media Technology


M.Tech - Printing and Media Technology






World-class laboratories give learning a practical dimension

Innovation Centre

State-of-the-art Innovation Centre to facilitate multi-disciplinary research


Libraries have excellent resources for reference and study


Paper tree - A green initiative by MIT students of MUTBI

Computing Facility

Wi-fi campus with modern computing and digital facilities


The areas of research are • Print Applied Research • Colour Science • Production Management