Dr Smitha Nayak

Associate Professor

Manipal Institute of Management - MAHE

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    • Dr Smitha Manjunatha Nayak teaches Marketing and Healthcare Management. She is a Research Coordinator for School of Management and also a member of the Disciplinary Committee.

SUBJECTS CURRENTLY TEACHING

Subject Semester / Year
Marketing I MBA Term 2
Consumer Behaviour II MBA Term 4

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
PGDM (Post Graduate Diploma in Management) Marketing and Entrepreneurship TA Pai Management Institute 2002
PhD Healthcare Marketing School of Management, Manipal University 2014
Post-Doctoral Fellowship ( Erasmus Mundus Scholarship for Post-Doctoral Mobility) Management Education ESB Business School, Reutlingen University, Germany 2015-2016

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Consumer Behaviour, Advertising, Healthcare Marketing

Area of Expertise

Marketing

Area of Research

Healthcare Marketing, Marketing Communication , Consumer Behavior, Management Education

Journal of Pharmaceutical and Biomedical Sciences. 05(01):44-49, 2015

Varambally KVM Nayak Vinod Shankar B

Impact of Mass Media on Heath Seeking Behavior

International Journal of Physics and Social Science, 3(6),174-179, 2013

K.S.Swathi Varambally K.V.M

Is Gender and Antecedent to Adoption of Preventive Healthcare Practices