Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences (MCOPS), Manipal Academy of Higher Education (MAHE), Manipal is one of its kind. The department was the first in the country to offer a Master’s program in Pharmaceutical Marketing way back in 1971. Since then the department has grown in strength, its reach and impact has only increased. Dr P Gundu Rao, a visionary Principal of then College of Pharmacy (now MCOPS), initiated the course sensing the need to qualified marketing professionals in pharmaceutical industry in India. Following his footsteps, Dr N Udupa, former Principal, MCOPS and Dr J Venkata Rao, Professor, Department of Pharmaceutical Biotechnology, MCOPS, contributed immensely to the growth of the department and worked tirelessly to bring the department to the forefront and a chosen specialization for graduates interested to purse non-wet lab research.

Click to view Regulations for MPharm Pharmaceutical Regulatory Affairs programme

Core competencies and consultancy services offered by the department in various fields include:

  • Consumer Behaviour
  • Pharmaceutical Sales and Marketing
  • Market and Marketing Research
  • Entrepreneurship development
  • International Marketing and Trade
  • Pharmaceutical Advertisements
  • Intellectual Property Rights
  • Drug Regulations
  • Professional Skill Development
  • Health Economics and Outcomes Research

Program Educational Objectives (PEOs)

Program Outcomes (POs)

Course Outcomes (COs)




The department has highly qualified faculty members with a doctoral degree and aims at transforming the lives of students entering the portals of the Department of Pharmacy Management at MCOPS, MAHE.

Competency and Consultancy Services

Business analytics, Regulatory affairs, Intellectual Property Rights, Market research.

Placement & Facility

The department offers the opportunity to establish careers in a wide array of fields such as pharmaceutical sales, product management team (PMT), international marketing, international trade, cosmeceuticals and nutraceuticals, health economics, entrepreneurship Development, International Marketing and Trade, Pharmaceutical Advertisements, Drug Regulations, Consumer Behaviour, Pharmaceutical Sales and Marketing, Professional Skill Development, and Health Economics and Outcomes Research.etc.


Facilities and Services

Department of Pharmaceutical Regulatory Affairs and Management is pioneer in pharmacy mangment education in India

Research Facilities

Best in class business analytics facilities with industry expertise


Departmental activities, programs, formal and informal interaction with adjunct faculty

Staff and Students

Staff with industry experience bring out the best from students


Second year live industry project with stipend followed by industry placement

Department Library

Libraries give students access to study resources, digital and print


Industry oriented services in Training, IPR, Marketing, Entrepreneurship and Analytics

Research & Publications

The areas of research include: • Pharmaceutical Marketing • Cosmeceuticals • Nutraceuticals • Clinical Research • Health Outcome Studies • Regulatory • IPR • Entrepreneurship Management