Anasuya K Lingappa

Assistant Professor (Senior Scale)

Department of Humanities & Management

Qualification: B.E (Industrial Engineering and Management, Bangalore University), M.S. (Industrial and Systems Engineering, San Jose State University)

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    • Course instructor- Engineering Economics and Financial Management, for Undergraduate Students
    • Course instructor- Research Methodology and Technical Communication, for Postgraduate Students
    • Course coordinator- Coursera (Digital Marketing)
    • Co-Chair- Department Examination committee

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Engineering Economics, Supply Chain Management, Operations Management, Digital Marketing, Research Methodology - Qualitative methods, Quantitative methods, Human Factors in Design.

Area of Expertise

Engineering Economics, Supply Chain Management, Operations Management, Research Methodology - Qualitative methods, Quantitative methods.

Area of Research

Entrepreneurial Behaviour -Women entrepreneurship, Student entrepreneurial intentions, Social entrepreneurship, Consumer Behaviour, Digital Marketing/ Digital competencies.