Dr. Smitha Nayak
Additional Professor
Department of Humanities & Management
Qualification: BBM, MBA (Marketing), PhD(Service Marketing), Erasmus Mundus Post Doctoral Fellow (European School of Business, Germany)
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
- Coordinator: Center for Marketing Advances
- Coordinator: Indo-Geman Center for Applied Research and Academic Excahnge (INGAR)
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Consumer Behaviour, Healthcare Management, Higher Education
Area of Expertise
Consumer Behaviour, Healthcare Management, Advertising & Communication, Brand Management, Higher Education
Area of Research
Consumer Behaviour, Healthcare Management, Higher Education