Dr. Smitha Nayak

Associate Professor

Department of Humanities & Management

Qualification: BBM, MBA (Marketing), PhD(Service Marketing), Erasmus Mundus Post Doctoral Fellow (European School of Business, Germany)

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    • Course Coordinator: Technologies for Finance

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Consumer Behaviour, Healthcare Management, Higher Education

Area of Expertise

Consumer Behaviour, Healthcare Management, Advertising & Communication, Brand Management, Higher Education

Area of Research

Consumer Behaviour, Healthcare Management, Higher Education