Dr. Smitha Nayak
Associate Professor
Department of Humanities & Management
Qualification: BBM, MBA (Marketing), PhD(Service Marketing), Erasmus Mundus Post Doctoral Fellow (European School of Business, Germany)
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
- Course Coordinator: Technologies for Finance
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Consumer Behaviour, Healthcare Management, Higher Education
Area of Expertise
Consumer Behaviour, Healthcare Management, Advertising & Communication, Brand Management, Higher Education
Area of Research
Consumer Behaviour, Healthcare Management, Higher Education