Beach Cleaning Activity at Asare Beach, Kemmannu was organized by CDC (Community Development Committee) and NSS (National Service Scheme) Committee of Manipal College of Pharmaceutical Sciences (MCOPS) on 21 September 2024, with the title "Swachhata Hi Seva 24” As part of the "Swachh Sagar, Surakshit Sagar/Clean Coast Safe Sea" initiative, launched by the Ministry of Health and Family Welfare, Government of India. The Objective of this activity was to promote cleanliness and raise awareness about environmental conservation, particularly in coastal regions, under the My Bharat Swachhata Hi Seva initiative, running from September 17th to October 2nd, 2024. 27 students from Pharm D and B Pharm programs actively participated in this program under the faculty advisor Dr. Prasanna Kumar, Assistant Professor-SG, Dept. of Pharmacy Practice, MCOPS, MAHE, Manipal. This event was executed in collaboration with Local Panchayat officials and college authorities. Cleaning supplies like tongs, masks, waste bags, gloves, and bags to collect dry waste provided by Panchayat officials.

 The activity began with a briefing by Miss. Namanashree, Solid and Liquid Resource Model (SLRM) supervisor-Tonse Kemmannu Gram Panchayat officer, emphasizing the importance of environmental preservation and the need for community service. Students were organized into teams and equipped with cleaning tools to collect waste along the beach. The group successfully collected and segregated 17 bags of plastic and glass waste, ensuring proper disposal in collaboration with local authorities. The initiative made a significant contribution to cleaning Asare Beach while promoting environmental awareness among participants. The students expressed a sense of accomplishment and pride in their contribution to protecting the coastal environment. This event also fostered a deeper understanding of the importance of community-driven efforts in combating pollution. The beach cleaning activity was a successful and impactful event, demonstrating the power of collective action in addressing environmental challenges. It reinforced the values of responsibility, teamwork, and community service among the student volunteers. The CDC and NSS Committees of MCOPS are committed to continuing such activities to foster a sustainable future and promote environmental stewardship. Hearty appreciations to the MCOPS and MAHE administration, Dr Uday Shetty, CPO-Chief Planning Officer Udupi district and Miss. Namanashree, Solid and Liquid Resource Model (SLRM) supervisor- Tonse Kemmannu Gram Panchayat officer, and all participating students for their dedication and support in making this event a success.